The Economics of Mutuality Alliance is a partnership of two non-profit and two for-profit organisations with the aim of advancing stakeholder capitalism through its own operating model. Focusing specifically on addres...
Transform Awards proud to announce MEA 2024 shortlist
Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and...
Surviving and thriving in the evolving petcare market
Jessica Carter, account director at strategic brand design agency StormBrands, which recently collaborated on Pets at Home’s new health and wellness range, talks about how brands need to behave in the new ‘animal king...
Australian private wine tour and driver service undergoes playful rebrand
MR Pick Me Up, which operates south of Perth in the Margaret River region in western Australia, required a change from its tired, unclear messaging. It sought the help of packaging and brand design specialists Simon P...
Stories & Ink updates branding, moving from site to shelf
Tattoo skincare company Stories & Ink rebranded with the help of creative agency Robot Food, following its shift from solely operating direct-to-consumer to now also selling through retailers and wholesalers. The...
Global beauty, health and wellness summit INNOCOS reveals updated identity
INNOCOS, which exists to provide a platform for beauty and wellness to build impactful brands, sought the help of Free The Birds to craft an identity which could communicate the organisation’s industry significance. T...
Angus’ A-Z of logos: Hello Kitty
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us about his thoughts on the odd brand design phenomenon that is Hello Kitty....
Why pop-ups are a crucial marketing tool for D2C brands
James Barnes, co-founder and business director of Backlash, discusses why pop-ups are a crucial marketing tool for D2C brands, exploring the reasons for their meteoric rise in popularity and the tips for making a pop-...
The power of designing with love
Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...
Why now’s the time to break convention in consumer healthcare
Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....
Healthy competition: The rebranding of PetLab Co.
Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...
Five minutes with Tom Bellamy
Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...
Igniting the retail revolution
Throughout Africa, an e-commerce revolution is stirring. David Benady explores how brand design helps differentiate competitors and meets the needs of diverse audiences....
Michael Wolff – leap before you look. The Zen of Branding
Renowned British graphic designer and brand consultant Michael Wolff teamed up with NB Studio’s independent publishing house and writer Tom Lynham to create his biography. The book follows Wolff’s beautiful design wor...
Say what you will: How brands leverage verbal identity to build authentic connections
Visuals attract. Verbals engage. So say brand language experts who caution against overlooking a huge opportunity to build brand equity through codifying and leveraging verbal identity. Lisa Battles reports best pract...
2022 Transform Awards Nordics shortlist announced
For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Transform magazine reveals the next generation of brand design and strategy professionals
For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...