News

PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which...

The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...

From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

The 2024 Olympic and Paralympic Games logo, unveiled this week, depicts the Olympic flame within a gold medal and includes the lips and outline Marianne, the personification of the French Republic since 1789....

Here's our pick of the latest rebrands from around the world and from data to the Day of the Dead. For more from #TransformTuesday, follow @Transformsays....

Tino Schaedler is chief design officer at Optimist, with experience with clients such as Google, Nike and Disney. He discusses branding and digital campaigns, and the importance of VR and immersive experiences in the...

Tech brands take half the top 10 slots in Interbrand’s annual ranking of the world's most valuable brands, released today. Tech took the top four slots with Apple...

From blue tulips to breweries and breasts, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....