• Transform magazine
  • November 19, 2017

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British bank’s rebrand signifies new priorities

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British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British image...

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Comparable trademark valuations published in an online portal

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A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in the fina...

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Index evaluates brand strength of top companies

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The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through research con...

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Airbnb identifies itself as a home from home

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With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base. The online accommodation listing and booking community yesterday launched its new brand across multiple chan...

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Typeface giant Monotype buys Font International

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Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide. Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisco office...

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Domestic violence charity rebrands to be more inclusive

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More than 40% of domestic violence victims are male, a recent British Crime Survey claims. Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities. The Ber...

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Charity teaches female entrepreneurs branding strategy

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Budding female entrepreneurs are being asked to come forward and take part in a programme that is helping to grow the next generation of businesses. Brand Amplifier, a London charity set up for women in business, first set-up its four-week...

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Brand consultancy joins circular economy group

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The Circular Economy 100 is a group of companies, regions, and innovators who are aiming to improve their sustainability, and that of the economy as a whole, by making all of their materials reusable or regenerative. Dragon Rouge is the fi...

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The UK’s top storytelling brands in 2014

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Apple is revealed to be the UK’s top storytelling brand. The 2014 Brand Storytelling Report, conducted by AESOP brand and communications agency and carried out in association with OnePoll, is now in its second year. The survey polled over...

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MENA competition puts the spotlight on type design

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Fonts and content that lend themselves well to translation could be a vital tool for global brands and their stakeholders. The Horouf competition aims to raise awareness of the importance of type in design. The MENA-based competition recog...

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@transformsays

Magic: the Gathering (@wizards_magic) is no longer a single brand, but a family of digital and physical games. Its… https://t.co/N6a5htKZN0
Creative design agency @pearlfisherlive unveils dynamic and vibrant identity for UK homelessness charity… https://t.co/zzhLKmVrSU
RT @Cafedirect: We're so pleased our #rebrand has been featured in Transform Magazine @TransformSays #rebranding https://t.co/vZLpN6QH9m