• Transform magazine
  • March 19, 2018



Sony suffers since cyber-attacks


The bizarre story of a leaked US blockbuster about North Korea leader Kim Jong-un being assassinated is escalating to an alarming scale with North Korea threatening to retaliate against the US. The whole saga has had a disastrous effect on...

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King’s rebrand put on ice


King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusion surrou...

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The Partners create new brand for Hong Kong art event


At the beginning of December, Hong Kong Art Gallery Week showcased artwork from over 50 local galleries and museums. The new brand was created by brand consultancy, The Partners. The project aims to promote local and independent galleries...

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Chinese airline fights back


In China’s age of austerity, brands that deliver premium and luxury services are feeling the pinch. In a bid to appear modest, Chinese government officials are no longer eating extravagant meals or staying in luxury hotels. This has had a...

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Determining, deploying and managing the employer brand


“When we think about employer brand, we’re actually talking about the personality of the business,” says eBay’s head of strategic communications Ben Matthews at December’s Employer Brand Management conference. With speakers ranging from th...

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#Transform Tuesday: 16 December


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The new The Water Trust logo is a vast improvement. Its pared down new iden...

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Magazine strengthens and shares travel brand


Scott Dunn, a luxury travel retailer, has sought to flesh out its brand with a new magazine offering travel and lifestyle articles. The magazine serves to both strengthen and share the Scott Dunn brand through content and storytelling. Des...

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Purpose brands Somerset House exhibition


Somerset House’s Guy Bourdin exhibition, Guy Bourdin: Image maker, has improved its visibility with a visual identity created by Purpose branding agency. The brand will be implemented across all supporting material such as graphic design a...

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The simple life of mobile payments


In a world in which money is whizzing from and to all the ends of the Earth, online payment systems are more important to businesses than ever. Yet, they are of the most invisible brands in the consumer services sector because the work the...

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Cathay Pacific’s subtle modernisation


The primary challenge of rebranding an airline is the extent of its reach. Airline brands must strike a balance between being intrinsically tied up with their home country’s national image while remaining accessible to their international...

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Rebrand of #fintech mortgage service company @Trussle, led by @Ragged_Edge, uses technology-inspired design to mode… https://t.co/7b235xutyM
Bottle water brands work towards more sustainable future: #water #bottledwater #sustainabilityhttps://t.co/8WMImDQuaJ
Alexandra Wick is group brand and marketing director at @TPICAPplc, a company shortlisted at the Transform Awards E… https://t.co/BD1JXSJLuW