News

Penguin, a UK lunchbox and biscuit tin staple since the 1930’s, worked with international brand and innovation agency Bloom to refresh its visual identity. Bloom has reimagined Penguin for today’s family, with new pac...

James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

Housing charity Shelter worked with global brand agency Superunion to create a new brand identity, inspired by the spirit of activism on which the charity was founded on in the 1960s....

Hunu, a collapsible and reusable coffee cup brand, worked with London-based brand and marketing agency Perq Studio to develop a fresh brand strategy and identity. The rebrand aims to encourage people to rethink the im...

All About Food, an innovation firm working exclusively with restaurant brands and chains, worked with wagamama to bring the Asian restaurant’s brand into retail. Through range of meal kits, pastes and sauces, designed...

The DBA Design Effectiveness Awards, which recognise and celebrate the influence of design on business success, have announced its 2021 winners in the second virtual awards event. Spanning work for global brands and h...

Food and beverage giant Nestlé launched the vegan KitKat, which uses a rice-based milk alternative.  The bar was developed by chocolatiers and food scientists in Nestlé’s research and development centre...

London-based creative agency Free The Birds designed the branding, packaging and typography for a new inclusive men’s grooming brand, The Fellowship. The overall bran...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Honig, a Kraft Heinz owned ‘ready to cook’ meal ingredients brand, worked with UK-based creative agency PB Creative to refresh its perception in the category and align more closely with the latest consumer trends. Wit...