Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...
Opinion
Brand activation – survival of the nurtured
Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...
How do you measure the value of a brand?
Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses....
Surviving and thriving in the evolving petcare market
Jessica Carter, account director at strategic brand design agency StormBrands, which recently collaborated on Pets at Home’s new health and wellness range, talks about how brands need to behave in the new ‘animal king...
Angus’ A-Z of logos: Hello Kitty
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us about his thoughts on the odd brand design phenomenon that is Hello Kitty....
Why pop-ups are a crucial marketing tool for D2C brands
James Barnes, co-founder and business director of Backlash, discusses why pop-ups are a crucial marketing tool for D2C brands, exploring the reasons for their meteoric rise in popularity and the tips for making a pop-...
The power of designing with love
Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...
Why now’s the time to break convention in consumer healthcare
Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....
Developing an in-agency AI manifesto
Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...
Angus’ A-Z of logos: Gucci
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland tells us what’s so trendy about Gucci. Despite...
- Opinion