Alexander Wodrich, managing director at why do birds, takes a look at the fascinating history of audio in American politics. With a seismic election fast approaching, he asks what role music can play in mobilising the...
Articles
The silly fear that's crippling your B2B brand effectiveness
Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...
Three sources of inspiration for your next brand naming endeavor
Ahmed Al-Abdullatif, CEO and creative director at Gene Branding, offers inspiration to designers looking to conjure up a meaningful brand name. Creating a memorable b...
Getting in shape
Himanshu Pal, executive director, brand performance at Landor, discusses how brand portfolio optimization helps business grow. The past two decades has seen enormous...
To err is human. It’s what keeps us authentic
Emma Baker, senior account director at Living Group, emphasises the importance of authenticity in brand design. No longer are we B2B, we’re B2H… business to human. In...
Postcard from Shanghai
Kirsten Johnston, founder and CEO at independent design firm JWDK, discusses with Transform the branding scene in Shanghai, how the city’s culture informs her work and the project she is most proud of....
Reenergising Bahrain: the rebranding of Bapco Energies
The discovery of oil and natural gas in Bahrain drastically altered the destiny of the Persian Gulf nation. But what does the rebranding of its state-owned energy company say about the future of the Kingdom? Jack Cous...
On the line: the new London overground identity
London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....
Bruhn Coffee co. brews criminal brand with Intertype Studio
The brand design for new boutique coffee shop Bruhn Coffee co. plays on founder Norman Bruhn’s distant family connections with lawbreakers back in Australia. The business partnered with strategic brand design agency I...
Betterfly gains its wings with DesignStudio
Personalised protection platform Betterfly partnered with global branding agency DesignStudio to tell the company’s story and truly capture ‘The Betterfly Effect’. Be...