London’s public transit system has just created six new lines on its already extensive public transit system. Andrew Thomas explains how history, diversity and storytelling were utilised in the naming process....
Andrew Thomas
Everland designs rebrand for French alternative seafood company OLALA!
Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...
Latest Las Vegas Strip entertainment space receives ‘child-like’ brand identity
Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...
Addicted to Recovery movement adopts optimistic identity
Hoping to challenge what it deems to be common misconceptions around addiction, the Addicted to Recovery movement centres around a podcast by the same name that launched this week. Turning to EveryFriday, the London-b...
Brash Brands helps Saudi Airlines Catering Company rebrand to CATRION
The aim for the Dubai-based creative strategy agency was to highlight the brand’s diversified business operations and global ambitions. CATRION originated to provide catering services to Saudia, the national airline o...
Family (and friends) designs brand positioning and packaging for new Cafédirect coffee range
The British branding and packaging design specialist has continued its long-standing partnership with Cafédirect, the UK’s founding Fairtrade coffee brand. In designing the identity of its new roast and ground co...
Fresh Hydrafacial rebrand designed by Free The Birds
The global beauty brand, owned by BeautyHealth, sought the help of London-based Free The Birds to refresh its visual identity and brand architecture to help support its growth plans....
Vibrant Thrift+ identity designed by White Bear Studio
The mission of Thrift+ is to create a platform for consumers to buy and sell clothes in the circular economy, leading to a reduction in fashion waste. The London-based creative branding agency was tasked with pushing...
British agency Studio Noel refreshes hire and events company SLX’s brand identity
SLX offers events industry expertise in lighting, audio, video and rigging. The London-based agency created a brand video, along with a suite of in-house 3D illustrations, as part of the attempts to create a cohesive...
New Lebanese food brand Biladi receives modern visual identity for its range of spreads and dips
London-based design agency Lewis Moberly was tasked with creating an identity and designing the packaging for the Middle East-themed food brand. Operating in a cluttered and confused category, Biladi sought to be some...