Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiabl...

In partnership with design consultancy Elmwood New York, Horizon Organic, the brand that introduced dairy products free from antibiotics and growth hormones to US supermarket aisles, has revealed a comprehensive brand...

In this session, we learn how ATB is using sound to bring its differentiated experience to life across every internal and external aspect of their business. True to the ‘Powering Possibility’ tagline, ATB’s Jesse Yuen...

Global brand consultancy Wolff Olins led the strategic brand review for Lloyds and formed its new positioning: ‘Lloyds moves everyone forward’. In crafting ‘The Cancara Philosophy’, a design philosophy named after the...

Defining pharma brand Invengene as a 'Growth Catalyst', global brand specialist Landor has crafted an identity for the company that reflects its role in accelerating growth. The rebrand features a new voice an...

Household brand Jaffa, known for its citrus products, is expanding its portfolio and introducing other fruits such as melons and pineapples. London-based agency Earthling designed the new look that reflects the brand&...

Pentagram partner and creative director Angus Hyland takes his shot at explaining the story behind the charming and witty James Bond ‘007’ logo. For obvious reasons,...

Fresh from giving an excellent talk at the 2024 Brand New Conference in Salt Lake City, US, on their agency’s history, M — N Associates co-founders Lan Mai and Duy Nguyen sit down with Transform. The pair talk about t...

The next iteration of The World Games, a multi-sport event for non-Olympic sports, is set to be held in China next year. With over 3,500 logo ideas submitted from around the globe, what’s the story behind the winning...

Collaborations have the potential to seriously enhance a brand’s reputation, but there now appears to be saturation, where an abundance of random partnerships have diluted the uniqueness and value once associated with...

Natasha Murray, chief client officer at media agency UM, discusses whether there is value in putting a masterbrand front and centre. It’s tough at the top. While name...

Advances in technology have opened a world of possibilities for how brands show up in the digital world. With that, people expect more from brands in how we want to interact with them. Lisa Battles explores these poss...

Pentagram partner and creative director Angus Hyland describes his love for the ‘beautifully brutalist’ and ‘deceptively simple’ National Theatre logo. When a company...

Fabio Molinaro and Roberto Decio, creative director and strategic planner at Milanese branding studio Robilant, delineate how to develop a brand story for a new-to-market brand versus a heritage brand and explain the...

Oisin James Deady, co-founder of creative content agency TwelveA.M., argues modern consumers demand more meaningful connections. That being the case, companies must carefully choose talent partnerships that genuinely...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...