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  • October 02, 2025

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Alice rebrands Pendulum to make science-first probiotics resonate with a new generation

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Biotech company Pendulum, known for its clinically proven microbiome-targeted probiotics, has unveiled a refreshed brand identity by US design and technology agency Alice. With Academy Award-winner Halle Berry as spok...

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ID ENTITY: The Norwegian Space Centre turns to design agency Tank for a brand refresh

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With The Norwegian Space Agency becoming a directorate, it needed a visual identity to match its new status and name. Oslo-based agency Tank developed an identity based around a strong and recognisable symbol, reflect...

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Transform Awards proudly announces Asia 2025 shortlist

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The Transform Awards will once again celebrate the transformative power of rebranding and brand development in Asia. It remains the only awards programme in the region to recognise best practice in corporate, product...

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SoreThumbStudio crafts new identity for cocoa-free chocolate pioneer Nukoko

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UK-based cocoa-tech company Nukoko has unveiled a new brand identity by SoreThumbStudio, designed to position the brand as a challenger that’s reshaping the future of chocolate. Made from locally grown European fava b...

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Brompton’s bold new identity aims to open up global growth opportunities

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To mark its 50th anniversary, iconic folding bike brand Brompton partnered with London-based Studio Blackburn to refresh its global brand expression. Centred on the new positioning ‘Life Unfolded’, the identity puts m...

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The quiet revolution in typography: How type is becoming the voice of brand differentiation

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In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...

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How a decade-old AI veteran stands apart from the noise

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With its decade of AI expertise at risk of being overshadowed by newcomers and hype, Faculty turned to Koto to redefine its identity. Abbey Bamford explores how the rebrand captures duality, trust and real-world impac...

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The evolving sound of Saudi branding

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Sami El-Quqa, founder and CEO at MusicGrid, explains how audio is becoming a key layer of the Kingdom’s creative transformation. Saudi Arabia has always been rich in...

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Crisis averted

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Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...

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The world smells bad. It’s high time we did something about it

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Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...

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Angus’ A-Z of logos: UGG

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Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...

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The Verdict: Templo brings a smile to GF Smith

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About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...

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The Scoop with Collins

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Transform chats with Brian Collins, co-founder of San Francisco and New York-based creative consultancy Collins, about how brand design creates value, his agency’s relationship with AI and what the brand design world...

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Flying colours: The changing face of the airline industry

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As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....

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AI: setting type free

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Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...

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Ready-to-heat meal service rebrand shows off colourful, distinctive personality

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Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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