Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...

Rennsport, a company based in the UK’s Cotswolds that specialises in sourcing and creating some of the world's most sought-after Porsche 911 Restomods, partnered with digital agency Signifly to create a refined br...

Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...

Ethical bottled water brand One Water partnered with Brtish brand design agency The Collaborators to sharpen its identity and packaging, reconnecting with consumers through renewed clarity and emotional resonance. The...

Linq, a new app empowering users to control access to their intimate images, partnered with London-based creative agency Wildish & Co. to craft a brand identity that blends emotional sensitivity with digital secur...

About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...

Bone broth brand Best of the Bone partnered with Universal Favourite to evolve its identity for mainstream retail without losing the charm that earned it cult status. The challenge was to cut through the crowded welln...

Transform chats with Brian Collins, co-founder of San Francisco and New York-based creative consultancy Collins, about how brand design creates value, his agency’s relationship with AI and what the brand design world...

As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....

Creative agency 20(Something) partnered with Makosch to design a refined brand identity for the pioneering foreign exchange consultancy that serves creators and global businesses. The challenge was to express Makosch’...

Re:Vision, Monotype’s latest Type Trends report, explores typography's role in cultural conversations. Transform editor Jack Cousins sits down with Charles Nix, senior executive creative director at Monotype, to d...

Sara Green, principal and founder at Seattle-based brand strategy and interactive studio People People, chats to Transform about life in the Pacific Northwest and where inspiration can be found....

Adam Johnson, senior creative director at Interbrand, cuts through the AI hysteria and imagines its role as another part of the type design team. This is not a hyperb...

Alexander Wodrich, managing director at why do birds, argues that high-quality sonic identities can lead to better outcomes for B2B brands. In today’s competitive bus...

Paul Turner, regional director – MENA at Tonic, makes a passionate plea for companies to recognise that people – both employees and customers – are their brand. In to...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...