London studio Shed partnered with acupressure brand Shakti to reposition its identity around the concept of ‘Indian Enlightenment’, reframing a centuries-old ritual for a new generation of wellness seekers. The challe...

Transform editor Jack Cousins speaks to Pierre Carnet, managing director at MassiveMusic Dubai, about his agency's work for BSF and how sonic branding may evolve in the future....

Vienna-based New Originals Company partnered with BrandMe to develop a visual identity that reflects its mission to evolve the European plant protein market. The challenge was to stand apart from the category’s conven...

Sumol Compal partnered with creative agency BrandMe to develop the identity for Para Que Nunca Acabe, a long-term environmental movement led by its natural mineral water brand, Água Serra da Estrela. The challeng...

Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was...

Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...

Jon Dignam, creative director at OurCreative., explains what makes rebranding football clubs particularly tricky, and why it’s worth ensuring the outcome feels both respectful and progressive....

Daniel Taylor, regional director at Bellwether, discusses the role AI is set to play in the workplace for brand designers and how this presents ample challenges and opportunities for the future....

Sami Omar El-Quqa, CEO at MusicGrid, argues that companies in Saudi Arabia – a nation with rich auditory heritage – should use sonic branding to their advantage. You...

Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...

With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech....

Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...

About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...

Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...

David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...