From the seed idea of preserving British historic places and green spaces, the National Trust is now Europe’s largest conservation charity. Jack Cousins details the fascinating history, present and potential future of...

Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking in...

Design studio Universal Favourite has released its new, limited-edition puzzle series, ‘Piece of Mind’. The three puzzles draw inspiration from ‘JOMO’, or the joy of missing out....

David Kimpton, founder and executive creative director at London-based design consultancy Kimpton Creative, talks about the discourse surrounding the rebranding of WHSmith and Lyle’s Golden Syrup. If we don’t know all...

Fatima Zara Patel, strategy consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is more than just a lifestyle;...

Conran Design Group has unveiled a distinctive new offer, brand identity and proposition: design to inspire progress. This proposition influences every element of the...

French sports company Decathlon underwent a transformation crafted by brand consultancy Wolff Olins. The project sought to introduce the organisation’s new purpose: ‘to move people through the wonders of sport’....

Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...

Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...

Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses....

Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba...

The dumpling company formerly known as ‘Journey to the West’ picks up the new name ‘Love Sum’, with its rebrand designed by strategic food and drink branding consultancy The Collaborators....

Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices....

Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...

Tom Bellamy, executive creative director at SocialChain, talks about the power of embracing a creator-led approach to engaging audiences across digital platforms and how, as an agency, they were able to bring the game...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

For a third year, Transform magazine is proud to reveals the next generation of brand design and strategy professionals in Transform's Young Contenders, which recognise the young designers making an outstanding co...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...