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  • June 03, 2025

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How is AI transforming the intersect between brand and consumers?

Daniel Taylor

Daniel Taylor, regional director at Bellwether, discusses the role AI is set to play in the workplace for brand designers and how this presents ample challenges and opportunities for the future....

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Transform Live Saudi 2025: How Tonic create employer brands

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Transform editor Jack Cousins speaks to Paul Turner, regional director – MENA at Tonic, about how to create brands that people want to work for....

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WeWantMore brings boutique charm to Brussels Airlines with detail-rich refresh

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Brussels Airlines turned to Antwerp-based design studio WeWantMore to infuse its brand with the warmth and personality long associated with Belgium’s national carrier. Though its logo and colours remained unchanged, t...

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Derek&Eric builds bold character-led brand world for Little Dish

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Children’s food brand Little Dish partnered with independent studio Derek&Eric to refresh its identity and better support today’s busy families. Facing a rapidly evolving parenting landscape, the brand needed to e...

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What does a Saudi brand sound like?

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Sami Omar El-Quqa, CEO at MusicGrid, argues that companies in Saudi Arabia – a nation with rich auditory heritage – should use sonic branding to their advantage. You...

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Dude Design reimagines St George as a pop icon for San Zorz beer

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Royal Unibrew tapped into local pride with the launch of San Zorz, a beer brand rooted in the cultural and geographic heritage of Italy’s Friuli region. The challenge was to craft a brand that spoke directly to the ar...

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Hinge campaign explores the plot twists of early dating through real love stories

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Dating app Hinge is diving into the emotional highs and lows of early romance with ‘No Ordinary Love’, a storytelling campaign that brings five real Hinge couples’ love stories to life through a literary lens. In part...

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Sound as space

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Khaled Nassef discusses how MassiveMusic implemented sonic identity into the physical environment when working with AROYA Cruises. When I was tasked with creating the...

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Creativity reimagined: Embracing AI in the age of brand expression

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ADinB’s managing director Ahmad Al Saadi and creative director Hala Sabbagh explain why AI will not replace human creativity. The word ‘creative’ has long evoked huma...

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Angus’ A-Z of logos: Tesla (or Toxic)

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Pentagram partner and creative director Angus Hyland describes the origins of the Tesla logo and how, to many people, the brand has recently collapsed in popularity....

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The brand that time forgot: Mozilla’s identity revival

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With attention gently fading, Mozilla was in dire need of a strategy shift to reassert its values of openness and accessibility. Jack Cousins discovers how the organisation is rebranding for the next era of tech....

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Making lasting impressions

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Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...

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The Verdict: Wolff Olins reimagines Lloyds

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About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...

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The Scoop with Porto Rocha

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Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...

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Striking up interest: How branding helps British audiences connect with baseball

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David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....

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Ready-to-heat meal service rebrand shows off colourful, distinctive personality

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Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

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2022 Transform Awards Nordics shortlist announced

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For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

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Transform Awards Asia 2021 shortlist announced

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Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

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Employer Brand Management Awards 2021 shortlist announced

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The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

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Winners celebrated at 2021 Transform Awards Europe

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The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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New White Sox logo goes the distance

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NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

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#TransformTuesday: 27 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 30 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 14 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 31 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Employer brand leaders

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The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

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Employer branding explained

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

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The future is sustainable

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Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...

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