Adelle Chang, business and design director at graphic design studio Creatik, explains the idea of regenerative design and muses how this can benefit brand builders. I...

Operating in the ‘Intelligent Agreement Management’ category, US software firm Docusign required an extension of its newly refreshed brand in order to leverage cut-through in a highly competitive market. Global sonic...

One of the UK’s leading healthy snack brands, Tribe was initially positioned as natural fuel for runners but is now focused on a more general audience of Brits who snack on-the-go. The company turned to strategic bran...

The UK-based provider of cut resistant work gloves caters to global markets including Europe and North America, but needed a new identity to meet the changing needs of its customers. Traffi sought the help of brand st...

British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo create...

First introduced to the Transform Awards in 2023, the ‘Brand Strategist of the Year’ and ‘Creative Director of the Year’ categories have since become a couple of the most highly anticipated ahead of the awards night....

Isobel Elton, co-founder of Future of the Office, discusses the exciting inclusion of the Future of Work Experience Lounge at Employee Xperience Expo 2025, which will be hosted on 25 February, and explains why this is...

We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...

The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...

Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...

About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...

Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...

Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....

Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....

1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...