Based in the sports-crazy city of Pittsburgh, Pennsylvania, the Riverhounds faces stern competition for local attention. Jack Cousins sits down with the club’s president, Jeff Garner, to discuss the Riverhounds’ journ...
Cannes conversations: 10 Days on the AI revolution
George and Jolyon White, founders at ad agency 10 Days, speak to Transform editor Jack Cousins at the House of Brand Transformation in Cannes about the relationship between AI and creativity....
Riyadh Air new brand ecosystem aims to redefine global aviation
The young premium carrier needed to bring its vision for the future of aviation to the forefront of its brand with clarity. Riyadh Air teamed up with strategy and design company FutureBrand to shape a brand strategy a...
Cisk launches new session beer with unique brand design
As the Maltese brewer expanded its product portfolio, it felt the need to add a low-alcohol beer to help it stand out. Simonds Farsons Cisk teamed up with longstanding branding agency partner bluemarlin to create a br...
SS Great Britain undergoes name change in rebrand, Bristol Dockyards
The centuries-old historic ship site was losing interest and support from audiences and needed a way to get people back on board. SS Great Britain partnered with London-based branding agency How&How to create Bris...
Postcard from Shanghai
Sam Yang, Labbrand’s VP and executive creative director, explores the world of brand design in Shanghai. He discusses how branding has evolved in China over the past 10 years and where Labbrand fits into the city’s de...
Magnum releases new packaging design for signature range
The premium ice cream brand wanted a high-fashion concept for its new product range. Magnum partnered with Sunhouse to execute couture-coded packaging within every element of design....
The hidden cost of purpose
Independent brand strategist Garrett Reil examines why a sector that has invested heavily in purpose-led branding has produced the least differentiated market positioning – and what it would take to change that....
Measuring drift: Building smart, adaptable systems to help your type flex with your brand
Charles Nix, senior executive creative director at Monotype, explores how typography moves through the complex systems behind modern brands and why making typographic drift visible is critical to maintaining brand coh...
The biggest World Cup ever. Will it be the best?
Through the lens of brand, Philip Davies, president, EMEA at Siegel+Gale, asks: what actually makes a great World Cup? Never mind it’s coming home. It’s going everywh...
The Verdict: Fifa World Cup 2026 identity can’t find its rhythm
About the work Five months on from perhaps the most iconic final in the history of the World Cup, which saw Argentina crowned champions following a tense penalty shootout victory over France in Doha, Fifa revealed its World Cup 26...
Can design lift the World Cup?
The Fifa World Cup is now the most-watched sporting event globally, with over five billion people tuning in to the last edition in Qatar. But in a fractured geopolitical environment, does the tournament’s brand design...
Built for humans, invisible to machines: Why branding needs to think again
Nir Wegrzyn, CEO and founder at BrandOpus, discusses the implications AI will have for brand leadership. How can brands win in this new environment? There's a new aud...
What if the most human brands were born in labs?
Sophie Roux, co-founder and brand strategist at BrandSilver, explores how brands help deep tech and healthcare innovators move from the lab to society. In marketing’s...
Five minutes with James Withey and Joel Biswas
Transform sits down with James Withey, global executive strategy director at Landor, and Joel Biswas, global head of brand at law firm A&O Shearman. The pair discuss their rebranding project, which scooped up two...
Ready-to-heat meal service rebrand shows off colourful, distinctive personality
Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...
2022 Transform Awards Nordics shortlist announced
For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Employer Brand Management Awards 2021 shortlist announced
The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...
Winners celebrated at 2021 Transform Awards Europe
The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...
Insight TV rebrands to expand global footprint
High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 30 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 14 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Employer brand leaders
The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...
Employer branding explained
Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...
The value of a strong brand
Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...
The future is sustainable
Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...
