Angus Hyland, partner at Pentagram, explains how his agency crafted the 'Grand Prix'-winning work on behalf of MotoGP for the Transform Awards Europe 2026....

Beth Andlaw, co-founder at FORM Brands Studio, explores how aligning brand language and visual identity from the outset creates stronger, more consistent and memorable brand experiences....

The UK pet care brand needed an all-encompassing identity to represent dogs of every shape, size and lifestyle. Pooch & Mutt teamed up with Leeds-based global creative agency Robot Food to create a full strategic...

Sami El-Quqa, CEO at MusicGrid, chats to Transform about how his full-service music branding agency was founded, his favourite projects and the GCC’s relationship with sonic branding....

Brigid McMullen, founder and managing director at The Workroom, chats to Transform about her agency's major wins with Norwex at the Transform Awards Europe 2026....

Jamie Thorp, creative lead at Reed Words, discusses his agency’s Gold-winning work for Zempler Bank at the Transform Awards Europe 2026. Could you tell me a little bi...

Josh Hunt, managing director at Brand Potential Consulting, details the benefits of crafting coherent experience brands. We live in an age where the creation of conte...

Alex and Beth Andlaw, co-founders at Form Brands Studio, chat to Transform about their award-winning work for London’s Air Ambulance Charity at the Transform Awards Europe 2026....

Abbey Bamford explores how brands are navigating national identity in an era of political turbulence, cultural fragmentation and global audiences – and what happens when patriotism becomes a risky design choice....

Michael Davies, head of GRAPHIC:SR, chats about his agency's work for UCL, shortlisted in the 'Best Wayfinding or Signage' category at the Transform Awards Europe 2026....

Hamish Shand, founder and executive creative director of Boundless Brand Design, explains why the spirit brands that lead the next decade will be those who treat gifting as a key expression of who they are....

Paul Croxton, executive creative director at Ascend Studio, uses his agency’s work with Crosstide as an example of strategy truly proving its value. Branding is often...

Following the meteoric rise of AI, Nanne Bos, chief communications and brand officer at Aegon, argues branding is about securing relevance in the systems that guide human choice....

As architects and designers blur the line between signage and space, brands are using wayfinding to tell stories and shape experiences. David Benady explores how. Fin...

About the work US-based Palmetto sought the help of global branding agency Ragged Edge to tell a new story about clean energy. With Palmetto dedicated to helping consumers take control of their energy through smarter tools and per...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...