Ad agencies take lion’s share for Cannes Lions logos

Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments.

This is the week in which comms creatives and strategists head down to the French Riviera. The Cannes Lions is in town and, despite attempts from the organisers to broaden the appeal of what is truly an impressive feat of event management, the roar comes clear and loud from the advertising and marketing agencies.

In the ‘large-scale logo’ sub-category the appearance of the UK contingent of global design and branding firm Fitch (for its work with Qatar Football Agency) is weighted against entries from ad agencies Ogilvy & Mather India, Ukraine’s Aimbulanceand US Martin Agency. Japanese design agency 6D-K complete the shortlist.

In the ‘small-scale logo’ sub-category, branding agencies do a little better, with the Paris offices of Landor Associatesappearing for its work with Cave Garibaldi and Russian based Depot WPF making the shortlist for its work with Data Exchange. Ad and design agencies from Germany, UK, Portugal and Canada complete the list.

The winners will be announced at the annual awards event, now in its 61st year, in the Palais de Festival, Cannes, tomorrow.