African Press Organization reveals new corporate identity

SIMON SMITH – 8 MAY 2014

African Press Organization (APO) is Africa’s sole press release wire and the global leader in media relations related to Africa. Now in its eighth year, the APO has recently undergone a rebrand that has resulted in a new brand platform, logo, tagline and website.

The new logo was designed by London-based creative design agency, Eclecticblue, and prioritises the organisation’s acronym, APO, as the primary brand identifier. The logo combines four elements, the acronym, the company name, the map of Africa and the tagline. The logo’s modernised feel is intended to represent the brand’s vision to continually move forward and to remain in touch with modern technologies and contemporary ideas.

APO’s new tagline, “Your Voice Across Africa”, clearly defines the organisation’s purpose, and positions itself as a powerful spokesperson. APO has also launched a new website which is designed to provide a user-friendly experience with improved functionality and navigation.

APO, founder and CEO, says,

“Our clients like the fact that they can depend on us when it comes to media relations on a Pan African scale. We take great pride in the quality of our services and the dedication of our staff, which is why we have been blessed to expand so rapidly and have full intention to bring on more value propositions in the near future”.

With headquarters in Dakar, Senegal, APO owns a media database of over 50,000 contacts and the main online community for Africa-related news.