Experts weigh in on employer brand management

At the Employer Brand Management conference on 12 December attendees will learn from almost 20 in-house experts from global organisations who have mastered the art of managing their employer brands. If you are tasked with ensuring your organisation’s employer brand is positioned to engage, attract and retain then this is the conference for you. To book your place, click here.

How digital changed recruitment
I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding. Read more.

How HSBC NOW has raised the bank’s image as a great place to work
With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Annie Bissett from MerchantCantos explains the development process. Read more.

Invest in employee experience not employer brand
Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar's Stephen Duncan. Read more.

The employer brand: More than a logo in a 3D space
The implementation of an employer brand on the physical space can impact internal culture. Julie Schöenfelder from GLIMMA discusses the built environment. Read more.

Employer branding: Another job on the CEO’s to-do list?
A company's employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says. Read more.