The future is sustainable

Some level of engagement with sustainability has become the norm for businesses.

But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand.

Sustainable Brands London 2014 is now in its third year, and will bring together business leaders from top sustainable companies. With representatives from Unilever, Marks & Spencer, BASF and Heineken, as well as speakers from Guardian Sustainable Business, Forum for the Future and SustainAbility, the summit is looking to be at the centre of current sustainability discussion.

Among the themes up for discussion will be: aligning marketing and sustainability priorities, evolving corporate values and employee engagement and the latest insights on consumer attitudes and behaviour.

The evolution of sustainability – with companies becoming more and more likely to pursue positive change, rather than just minimising impact – will also be a key focus of the discussion.

More is expected of brands than ever before, and this event will demonstrate why a brand that creates a strong sustainability programme will also contribute to a strong overall identity.

The event, now in its third year, will run from 3 – 5 November at The Lancaster London. For information and to see the full programme click here.