Transform Asia-Pacific shortlist reveals worldwide branding excellence
Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience.
Different markets respond in different ways to the various components that make up one complete brand, and global brands must find a way of communicating their unique brand consistently across all of these different markets.
The Transform Awards, an accolade that recognises excellent branding across Europe, the Middle East, North Africa and in the Asia Pacific region, rewards brand development strategies that are commendable within their own region, while also serving as best practice examples on a global scale.
The shortlist for the inaugural Transform Awards Asia-Pacific has just been revealed giving us a peek into some of the region’s top branding projects over the last year. The list reflects the breadth of talent in the region with Indonesian, Chinese, Australian and Cambodian agencies and in-house teams among those shortlisted.
The awards recognises best brand development by sector, and commends various aspects of a rebrand such as copy and visual property. Thoughtful strategy and outstanding brand implementation are also covered by the 25 categories.
The winners of the 2014 Transform Awards Asia-Pacific will be announced at a ceremony and gala dinner held in Hong Kong on 19 November. The event will give all the nominees a chance to mingle with their industry cohorts, while rewarding themselves for the quality work being celebrated on the night.
The awards will be preceded by the Transform Asia-Pacific Conference, a half-day event featuring speakers such as Bruno Maag, founder of Dalton Maag and Steve Keller, CEO of iV Audio Branding.
Transform Awards Asia-Pacific 2014 shortlist:
CONTENT
BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL
Gottex and Living Group
HSBC Now and MerchantCantos
Murata and Living Group
Stevenson, Wong & Co. and Living Group
Swire Properties and Brand Union
BEST BRAND ARCHITECTURE SOLUTION
Legrand and Labbrand
BEST USE OF COPY STYLE/TONE OF VOICE
Bluewater and Rocket Content Marketing
FWD Hong Kong and Macau and Jack Morton Worldwide
Sijahtra and MADE
BEST BRAND EXPERIENCE
Asian Paints and FITCH
Fossil Group and StartJG
Harbour City Estates Limited
BEST USE OF PACKAGING
Evorie and Labbrand
Nestlé and Elmwood
Sijahtra and MADE
PROCESS
BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT
Bluewater and Rocket Content Marketing
BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT
HSBC Now and MerchantCantos
Swire Properties and Brand Union
BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT
Dr Geoff Wilcsek The Oculoplastics Centre and Synsation Brand
VIV and Landor
Winning Appliances
BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROGRAMME ACROSS MULTIPLE MARKETS
Bluewater and Rocket Content Marketing
Vietnam Airlines and JWT
STRATEGY
BEST CREATIVE STRATEGY
Fossil Group and StartJG
Suning and StartJG
Winning Appliances
BEST BRAND EVOLUTION
Anchor Beer and ComZone (Cambodia)
Fossil Group and StartJG
Suning and StartJG
UNSW Arts & Social Sciences and Synsation Brand
Winning Appliances
BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND
Club Med and Labbrand
Coles and Elmwood
Hotel Jen and fluid
Latitude Brokers and Unison
Sijahtra and MADE
TYPE
BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION
Bluewater and Rocket Content Marketing
VIV and Landor
Zuellig Pharma and StartJG
BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING
Bank of Queensland and BWM
HSBC Now and MerchantCantos
Swire Properties and Brand Union
BEST REBRAND OF A DIGITAL PROPERTY
Anglo Chinese Group and Sedgwick Richardson
Li Fung and Sedgwick Richardson
MovePlan Group and 400
SECTOR
BEST VISUAL IDENTITY FROM A CHARITY, NGO OR NFP
Kely Support Group and StartJG
Plastic Free Seas and Brand Union
BEST VISUAL IDENTITY FROM THE FINANCIAL SERVICES SECTOR
FIF Group and MakkiMakki
Gottex and Living Group
BEST VISUAL IDENTITY FROM THE INDUSTRIAL AND BASIC MATERIALS SECTOR
OPPLE and Labbrand
BEST VISUAL IDENTITY FROM THE PROFESSIONAL SERVICES SECTOR
Stevenson, Wong & Co. and Living Group
BEST VISUAL IDENTITY FROM THE RETAIL SECTOR
B&Q China and FITCH
Fossil Group and StartJG
TianHe and FITCH
Winning Appliances
BEST VISUAL IDENTITY FROM THE ENERGY & EXTRACTIVES SECTOR
VIV and Landor
BEST VISUAL IDENTITY FROM THE TECHNOLOGY, MEDIA & TELECOMMUNICATIONS SECTOR
Multivision Plus and Flux Design
Murata and Living Group
BEST VISUAL IDENTITY FROM THE TRAVEL & LEISURE SECTOR
Air Asia and The Partners
SEAMARQ and Landor
BEST OVERALL VISUAL IDENTITY
All companies shortlisted for the best visual identity in their sector have been put forward to win the overall visual identity prize. This will be annouced on 19 November at the ceremony in Hong Kong.
GRAND PRIX
The winner of the Grand Prix will be announced at the ceremony on 19 November. All entries on the shortlist are candidates for the prize.
