#TransformTuesday: 2 December

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. The Tusk Conservation Awards now has a memorable identity that represents its purpose as designed by The Partners.

2. In a return to gradients, the Adelaide Airport does away with its plane icon but replaces it with a 3D-esque formation and a gradient colour scheme from Adelaide-based agency Nicknack.

3. Coca-Cola announced its entrée into the milk business with the launch of Fairlife, a lactose-free milk.

4. As a pre-Christmas move, Virgin announced the #VirginTraindeers and complemented the social media campaign with the implementation of a festive mini-rebrand of its trains.