Asia-Pacific: The shortlist

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development.

The awards – which recognise strategy and innovation in rebranding and brand development projects – also run in Europe, the Middle East and North Africa and in North America. Branding agencies, corporations and other organisations across China, Japan, Australia and other nations, have demonstrated that branding work in the Asia-Pacific region is of a very high standard.

The shortlist for Transform Awards Asia-Pacific has just been announced and those that have made the cut include HSBC and Merchant Cantos, Tiger Balm and Nicosia Creative, Meliá Hotels International and Labbrand and Murata Manufacturing and Living Group. Categories are grouped under ‘Content’, ‘Process’, ‘Strategy’, ‘Type’ and ‘Sector’, and the winners of the most prestigious awards, ‘Best overall visual identity’ and ‘Grand prix for excellence in rebranding’, will be announced on the night of the awards ceremony at the Harbour Grand hotel in Hong Kong.

The entries in each category were judged by a panel of industry experts, including representatives from Make-A-Wish Australia, BT Financial Group and Zurich Insurance Group. All winners will be announced at a ceremony on 18 November 2015. The event is a platform for organisations to share their brand transformation stories, as well as celebrate their work and progress.

The awards ceremony will be preceded by the Transform Conference Asia-Pacific; which will deliver a series of informative sessions on brand management. Topics covered will include rebranding, nation branding and differentiation. The event provides a current look at the brand landscape and provides delegates with the opportunity to share ideas and experiences with peers.

For more information about the Transform awards programme or the conference, please contact Liz Foggitt by email (lfoggitt@transformmagazine.net) or call +44 20 7998 6263.

The shortlist for the Transform Awards Asia-Pacific is as follows:

Content 

Best use of a visual property; photography/illustration/digital
Cali-Mex and Start JG
Blackfish and MADE Creative
Hong Kong Ballet and MerchantCantos
HSBC NOW and MerchantCantos
M&G Stationary and Landor Associates
Pizza Hut and Brand Union

Best brand architecture solution
HAECO and Sedgwick Richardson
Impulse and Labbrand
Nord Anglia Education and Start JG
Tiger Balm and NiCE

Best brand experience
Aimer and Creative Capital
Alibaba and FutureBrand
Khmer Brewery Limited and ComZone
Pizza Hut and Brand Union
Qkuts and Creativoo Creative Consultancy
sáv Hospitality and FutureBrand

Best use of packaging
Arla Foods and Shift.
Blackstone and Brash Brands
Pizza Hut and Brand Union
Tiger Balm and NiCE

PROCESS
Best stakeholder relations during a brand development project
Blackstone and Brash Brands
HSBC NOW and MerchantCantos

Best implementation of a brand development project
M&G Stationary and Landor Associates
Meliá Hotels International and Labbrand
Tatts Group and Hulsbosch
Tiger Balm and NiCE

Best implementation of a brand development project across multiple markets
Nord Anglia Education and Start JG

STRATEGY
Best creative strategy
Meliá Hotels International and Labbrand
Murata and Living Group
Nomura and Living Group
sáv Hospitality and FutureBrand
Tiger Balm and NiCE

Best brand evolution
Molsion and Landor Associates
Gramedia and MakkiMakki
Hong Kong Ballet and MerchantCantos
Prudential Financial and Brand Union
Zhao Liang Jewellery and Creative Capital

Best strategic/creative development of a new brand
Aura and Brand Union
Blackstone and Brash Brands
Cali-Mex and Start JG
Neqta Hotels and Labbrand
V8 Supercars and Hulsbosch
Wanda Ridong Group and Brash Brands

TYPE
Best corporate rebrand following a merger or acquisition
Hoau and FutureBrand
Jellis Craig and Traffic
POSH and Start JG
Prudential Financial and Brand Union

Best brand development project to reflect changed mission/values/positioning
BOE and Shift.
Hoau and FutureBrand
Proactive and Cluster Creative

Best rebrand of a digital property
Black Crane Capital and Living Group
Murata and Living Group
Vinson & Elkins and Living Group

SECTOR
Best visual identity from a charity or NGO or NFP
Hong Kong Ballet and MerchantCantos

Best visual identity from the education sector
British Council and FutureBrand
Nord Anglia Education and Start JG

Best visual identity from the energy & extractives sector
EMP and MakkiMakki
sosoon and JungleFish

Best visual identity from the engineering & manufacturing sector
HAECO and Sedgwick Richardson
Midea SteamCube and MetaDesign China

Best visual identity from the financial services sector
Alibaba and FutureBrand
Prudential Financial and Brand Union
Black Crane Capital and Living Group

Best visual identity from the healthcare & pharmaceuticals sector
Mitra Keluarga and MakkiMakki
Proactive and Cluster Creative

Best visual identity from the professional services sector
CDP and FutureBrand
McGrathNicol and Hulsbosch
Vinson & Elkins and Living Group

Best visual identity from the property sector
Blackfish and MADE Creative
Blackstone and Brash Brands
Dongguan Minying and Brand Union
Wanda Ridong Group and Brash Brands

Best visual identity from the retail sector
Molsion and Landor Associates
Century Wellness Centre and MakkiMakki
M&G Stationary and Landor Associates
Qkuts and Creativoo Creative Consultancy
Tatts Group and Hulsbosch
Yintai and FutureBrand

Best visual identity from the technology, media & telecommunications
Murata and Living Group
vivo and MetaDesign China

Best visual identity from the travel & leisure sector
Neqta Hotels and Labbrand
sáv Hospitality and FutureBrand