Building brands and reputations

The Transform conference, Europe, takes place on Tuesday 21 April. Ahead of the event, our moderators have shared their thoughts. Drawing on their own experiences, the articles provide valuable opinions and insights.

The Transform conference will explore each of these topics in much greater detail. Places at the conference are limited, click here to book your space.

	Social media: A rich seam for quantifying emotions Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Read more...
	Changing times Brand, reputation or trust? It’s an oft-asked question, but, says Latitude’s managing director, Europe, Tony Lorenz, it’s met with a different answer than it was in his early brand days. Read more...
	The consistent brand experience Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic approach? Diccon Ward, from built asset consultancy EC Harris, asks how companies can successfully deliver a consistent brand experience to customers. Read more...
	Brand new thinking: Employer brand delivery Employer brand delivery is the engine room of employer brand strategy. It’s in the delivery that all of the meetings, research, creative and design come to life. At Papirfly we are at the sharp end of employer brand delivery and I thought I’d share some thoughts about key delivery themes that experience tells us make the difference between the ordinary and the extraordinary. Read more...
	Is your brand making sense? With the advent of transmedia, the battle for consumer attention is more than a fight for recognition and recall. Engagement has become the new parlance of brand design, driven by research demonstrating that successful consumer engagement doesn’t just change the way people think and feel; it shapes their behaviour and changes the way they  Read more...