Design shines at Dubai Lynx
DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years.
Design is one of eight categories at the Lynx Awards, the Middle East and north Africa partner event to the Cannes Lions. Although the design category only saw a small increase in entries, from 134 to 139, the number of entries overall was up by 9% to 2,473. The entries came from twelve different countries, including Iraq, Pakistan, the UAE and the UK. Commenting on the entries, Dubai Lynx festival director, Emma Farmer, says “The record number was a reflection of how much the region’s industry had developed and excelled in recent years. Their performance on the global stage at Cannes Lions over the last few years had proved that MENA is now a market to watch in the creative arena.”
Last year’s design jury failed to award a grand prix. This year the jury is chaired by Ije Nwokorie, global CEO of Wolff Olins, and the chair of the design jury of the 2014 Cannes Lions. Nwokorie commented on the paucity of brand agencies shortlisted in Cannes, “You can tell this isn’t their world, and even when they have submitted they just haven’t given us the materials that we would need.” It would appear, however, that many in MENA have paid heed to his words, as this year sees an increase in the number of brand design agencies shortlisted, with Brand Union, StartJG, Wolff Olins and Fitch all included.
The results will be announced this Wednesday, March 11, at the end of the annual Lynx International Festival of Creativity.
The shortlist is as follows.
Posters
Pure white
P&G
Saatchi & Saatchi Dubai
A tree in the sea
G&Co
Y&R Dubai
Lebanon4Sale
Sakker el Dekkene (Stop the Shop)
Leo Burnett Beirut
100 Years Young
The Coca-Cola Company
Y&R Dubai
Not a bug splat
Reprieve / Foundation for Fundamental Rights
BBDO Pakistan Lahore
Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
The crafty calendar
National Geographic
Leo Burnett Dubai
Stationery
X-ray business cards
McCann Health
McCann Health Dubai
Frozen memories
Frozen memories studio
Impact BBDO Jeddah
Boecker DM
Boecker Public Health
J. Walter Thompson Dubai
Publications
Aljci annual report
Abdul Latif Jameel
Brand Union Dubai
Little books of big consequences
Global Export co.
Y&R Dubai
Promotional Item Design
Instant off-road kit
Volkswagen Middle East
Memac Ogilvy Dubai
The crafty calendar
National Geographic
Leo Burnett Dubai
Little books of big consequences
Global Export co.
Y&R Dubai
Point of Sale
Books are priceless
Kinokuniya
J. Walter Thompson Dubai
Xperia Aquatech Store
Sony Mobile Communications
FP7/DXB Dubai
Environmental Design
Hello happiness phone booth
The Coca-Cola Company
Y&R Dubai
Inspiring customers to live a connected life
Etisalat
StartJG Dubai
Lebanon4sale
Sakker el dekkene (Stop the shop)
Leo Burnett Beirut
Xperia aquatech store
Sony Mobile Communications
FP7/DXB Dubai
Digital Design
Touch leb keys
Touch
J. Walter Thompson Beirut
Typography
Project Akshar (Alphabets)
Smartlife
FP7/DXB Dubai
Egyptian morning wishes
La poire corporate
Kairo Cairo
Gaza typeface
PCRF Palestine Children’s Relief Fund
TBWA\RAAD Dubai
Illustration
Project Akshar (Alphabets)
Smartlife
FP7/DXB Dubai
A tree in the sea
G&Co
Y&R Dubai
Project 1440 event
Wrist
J. Walter Thompson Dubai
Little books of big consequences
Global Export Co.
Y&R Dubai
Logo design
Be part of it
Qatar Football Association
Fitch London
Packaging
Salma Halal Food Relief
Noor Awqaf, Awqaf, The Dubai Islamic Economy Development Centre, The Awqaf, Minors Affairs Foundation
Wolff Olins Dubai
Little labels of big consequences
Global Export Co.
Y&R Dubai
