Equality for all
A charity that fights for LGBT rights has rebranded its digital offering. Stonewall, a UK-based charity, has launched a new website as well as a brand promise, ‘Acceptance without exception’.
The new Stonewall website features clearer designs and easier search functions which the charity hopes will help the LGBT community receive the help they need quickly and simply. All of Stonewall’s websites; Stonewall Scotland, Stonewall Cymru and Young Stonewall, have been integrated to sit on one site, which improves brand consistency.
The site has also received an injection of life in the form of improved content including more photos and video. Stonewall’s publications and research are easier to find, download and share. The new site was created by digital creative Catch Digital.
Stonewall’s star logo remains unchanged despite the new tagline, ‘Acceptance without exception’, which also refers to Stonewall’s newly invigorated focus to secure equality for everyone, irrespective of ethnicity, faith or location.
