Top ranked global brands
In Interbrand’s annual Best Global Brands report, tech companies dominated once again with tech brands comprising more than a third of the entire ranking’s value and Google and Apple retaining the top two spots.
The report, now in its 16th year, ranks the world’s 100 most valuable brands. For the third year in a row, Apple and Google claim the top two positions. Valued at USD $170.276bn, Apple increases its brand value by 43% and Google, valued at $120.314bn, by 12%. Coca-Cola is ranked at number three, Microsoft is at number four and IBM at number five. Amazon enters the Top 10 for the first time at number 10.
Jez Frampton, Interbrand’s global chief executive officer, says, “The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life. Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, they are able to seamlessly integrate into their everyday lives.”
Interbrand bases its rankings on financial performance, the role the brand plays in influencing customer choice and the strength of the brand to command a premium price or secure earnings for the company.
Top 10
- Apple (#1, +43%)
- Google (#2, +12%)
- Coca-Cola (#3, -4%)
- Microsoft (#4, +11%)
- IBM (#5, -10%)
- Toyota (#6, +16%)
- Samsung (#7, 0%)
- GE (#8, -7%)
- McDonald’s (#9, -6%)
- Amazon (#10, +29%)
Top Risers
- Facebook (#23, +54%)
- Apple (#1, +43%)
- Amazon (#10, +29%)
- Hermès (#41, +22%)
- Nissan (#49, +19%)
New Entrants
- Lego (#82)
- PayPal (#97)
- MINI (#98)
- Moët & Chandon (#99)
- Lenovo (#100)
