#Transform Tuesday: 16 June

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

1. French consultancy, W, has created a fresh new look for AccorHotels. Previously named Accor, the hotel chain wanted to create a stronger connection with its online platform, Accorhotels.com
2. After receiving investment from Etihad, Italian airline Alitalia has introduced a new brand identity and livery. The new look was created by Landor brand consultancy
3. New breast cancer charity Breast Cancer Now launches with bold ambitions to end breast cancer deaths by 2050. The brand identity was developed by The Clearing brand consultancy
4. As part of a rebrand by Williams Murray Hamm, Coco de Mer has launched a cheeky new packaging concept with a peep hole and hidden prints
5.  Coors Light has dramatically simplified its look with a new brand by Turner Duckworth. The new visual identity modernises the brand
6. Due to a new sponsorship deal with, you guessed it, Emirates, the Spinnaker Tower is going to be repainted red and the Emirates name will be displayed on the tower’s exterior
7. Also from Williams Murray Hamm, a colourful and art-inspired identity for new beauty brand Prismologie
8. The Chase have rebranded the Zoological Society London (ZSL) brands with a focus on its new ‘Lets work for wildlife’ positioning

Have a tip for next week’s #TransformTuesday? Send your suggestions here.