#TransformTuesday: 17 March

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year.
2. Cork Airport puts customer service and its new company message, ‘Fly Friendly’, at the heart of its new brand.
3. Swimming Canada’s new logo clearly illustrates the governing body’s mission.
4. The Tenerife Tourism Corporation has altered its brand to incorporate its ‘100% Life’ motto, rather than the previous, ‘Enjoy it all’. The ‘X’ represents the shape of Mount Teide, a volcano on the island.
5. Creative marketing agency, Mr B & Friends, and The Cheltenham Trust have added an injection of colour and movement to their previously monochrome brand.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.