#TransformTuesday: 19 May

We’re only two weeks away from the Middle East Brand Summit. In association with #TransformTuesday we’re giving away 15 tickets at a huge 25% discount for 48 hours only. Click here and use code TRANSTUES25 to grab one of the tickets! View the full programme here.

1. The umbrella body for Citizens Advice charities is dropping the word ‘bureau’ from its local branches after a two-year long rebrand project
2. Blended Scotch Whisky, Chivas Regal, will launch The Icon in September 2015. Coley Porter Bell developed its proposition and brand identity – the new design reflects the brand’s heritage.
3. UK-based Fresh & Naked Salad has developed packaging to help it stand out in a crowded market. The new brand emphasises quality and difference
4. MyNoticePeriod’s new business model is rebranded as Hiree.com. the online recruitment startup hopes to appeal to a wider client base

Have a tip for next week’s #TransformTuesday? Send your suggestions here.