#TransformTuesday: 24 February

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays.

1. A leading mobile messaging service based in the UK needed to revive its brand with a modern appeal to young people. Maidenhead, UK-based agency Enigma created a vibrant new look.

2. In a travel sector struggling to redefine itself amid competition from low-cost online platforms, Australia’s corporate and high-end booker Magellan Travel Group used a rebrand to simplify its visual identity and promote its brand values.

3. London’s 144-year-old premier concert venue received a makeover by local agency Brand Pie. The new look uses colour to draw attention to the Royal Albert Hall’s distinctive brick facade as well as is educational programmes and extensive history.

4. Mexico-headquartered agency Brandious reignited the World Lutheran Federation’s brand by incorporating the Luther rose icon and linking the visual identity to the 70-year-old Swiss-based organisation’s community outreach and charitable works.

5. North America’s largest distributor of business products and paper goods, United Stationers, consolidated its brand architecture and announced a rebrand to Essendant. Essendant’s CEO says the change will broaden the company’s service proposition and ensure long-term sustainability.

6. Following the footsteps of its elite sibling, Major League Soccer, the United Soccer League announced a rebrand that takes multiple applications, a need for more prominent league branding and the ability of clubs to customise the USL logo into account.

Have a tip for next week’s #TransformTuesday? Send your suggestions here.