#TransformTuesday: 25 August

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays

Hong Kong-based Link Real Estate Investment Trust has coined a new English name and logo that it hopes will broaden its reach. It is currently the largest real estate investment trust in Asia, in terms of market capitalisation, but it wants to expand globally. Link may also be trying to leave behind negative associations with the old brand such as reports that it evicted small tenants for the introduction of chain stores that would maximize the company’s profit.

Another company that is perhaps trying to escape a shady past is UK-based Bernard Matthews, a poultry retailer that made the headlines for all the wrong reasons when bird flu was found in its turkey products. Brandopus has now rebranded the company with a design that is heavy on green and illustrated countryside imagery. Rob Burnett, CEO at Bernard Matthews, says, “The brand now has an engaging and simple illustrative style, with a look that reflects our countryside roots in Norfolk and celebrates our award-winning green energy credentials.”

Ogilvy 485, the organisation’s Chicago-based design arm, has created a new logo for Zebra Technologies Corporation. The minimal, geometric zebra icon is a simplification of the original, overcomplicated design.

The newly rebranded National Basketball League in Australia and New Zealand is putting high quality game streaming at the heart of its new digital strategy. Its previous streaming service, NBL TV, was notoriously unreliable. The new brand identity was created by Publicis Mojo.  

US app, iMedicare, helps pharmacists to choose the best plans for their patients. Storience have created a new brand for the company that simplifies its offering and better prepares it for its rapidly expanding clientbase. The new logo, which represents David’s slingshot in his fight against Goliath, represents the app as a tool that empowers small, independent US pharmacies.