#TransformTuesday: 29 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays
J.K. Rowling has updated the Harry Potter book series fan page with an identity that includes a logo in her own handwriting. The new site is called Pottermore and Rowling describes it as her, “magical corner of the internet”.
Mexico-based mineral water company, Topo Chico, has introduced a new logo and packaging designed by the Mexico City office of Interbrand. The company image of a woman drinking from a stream has been given greater detail and will be used across a wider range of brand touchpoints.
Global branding agency, Siegel + Gale, has created a new name and identity for Truth Initiative, a public health organisation that aims to inspire people to live tobacco-free lives. Formerly the American Legacy Foundation, the new name and brand promise, ‘Inspiring Tobacco-Free Lives’, make the non-profit’s mission clearer.
Mizkan Euro-owned pickled vegetable brand, Haywards, is hoping to shake off its outdated image with a new packaging design and logo. The new brand, designed by Bulletproof, is a product of two years of extensive research and includes a ‘tangometer’ which clearly shows the strength of flavour in the product.
Facebook has renamed its controversial free Internet app to Free Basics By Facebook. The name change is intended to distinguish the website and app from the larger Internet.org scheme. The app previously came under fire for limiting free access to a handful of services, including Facebook and government websites. Internet.org was initially set-up to bring internet services to developing countries, without them having to pay data charges.
