#TransformTuesday: 5 May
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays
- Charter One, a retail brand in Ohio and Michigan, will unite under the name Citizens Bank by mid-2015
- English brewer Greene King has rebranded its IPA beer with a copper branding inspired by the copper kettles within which the beer is brewed
- Orange, the mobile service provider, has chosen to rebrand its Swiss arm as Salt. The new name is intended to represent exactl ywhat is needed and nothing more.
- Community Service Volunteers has changed its name to Volunteering Matters. The volunteering charity says the new name describes its work better and will make its mission clearer to the public.
Have a tip for next week’s #TransformTuesday? Send your suggestions here.
