#TransformTuesday: 6 October

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays

The rebrand of UAE online property portal, JustProperty.com, prepares it for regional expansion. With a sister portal launched in Qatar in August 2015 and a new portal to launch in Saudi Arabia later this year. JRD Group, the parent company behind the portal, recently received an injection of growth capital from iMENA Group.

London-based sportswear company, New Balance, is hoping to pinch some of Nike’s market share with a new digital presence that positions it as stylish fashion brand. This capitalises on the current trend for athletics gear as day-to-day wear. New Balance is already experiencing rapid growth that outstrips Nike’s by five percent in the last five years.

North London borough, Haringey, has come under attack for spending 86k on a new logo that, the public say, looks like it was ‘made by a child’. The logo was leaked to the media ahead of its launch. The new brand’s reception is likely influenced by people’s subjection to budget cuts, and subsequent awareness of how the taxpayer’s money is spent. Haringey council was last year the subject of negative attention when the horrific story of abused child, Peter Connelly, made the headlines.

Unilever’s Flora ProActiv spreads have undergone a rebrand with the intention of standing out in a crowded space. Global brand design agency, Design Bridge, created a new logo, typography, visual identity and photography style that communicate quality and healthy living.

A French institution, the Opera Theatre of Saint-Etienne, is dropping the ‘theatre’ from its name to reflect its shifting focus towards opera exclusively. The brief was to “re-establish a sense of closeness with the people of Saint-Etienne”, and the fun and friendly visual identity reflects this.

Best Western Hotels, headquartered in Phoenix, Arizona, has launched a new suite of seven logos to represent its sub-brands. The seven sub-brands include new offer, Glo, which Best Western says is a “suburban mid-market boutique hotel brand with iconic and contemporary design”. California-based brand agency, MiresBall, led the rebrand project with the help of multiple design firms over a two-year period.