#TransformTuesday: 7 July

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays

1. The rebrand of UKTV's crime channel, Alibi, was marked by a giant human skull replica appearing on London's South Bank
2. Choice Hotels' new identity targets an audience of up-scale and millennial business travellers
3. Facebook has undergone a subtle change to its visual identity. Eric Olson, whose Klavika typeface was used in the original logo, has developed a new custom typeface for Facebook's future
4. McGladrey has rebranded to RSM, the name of the global network of accounting firms to which it belongs
5. MTV has rebranded to maintain its position at the forefront of youth popular culture 
6. The Tennessee Volunteers has altered its Power T logo, an important aspect of the team's history, to improve brand consitency

Have a tip for next week’s #TransformTuesday? Send your suggestions here.