A world view in finance
Media and journalism are by nature inclusive verticals with a generally broad outlook - and financial journalism need not be the remit of an exclusively white, middle-class and male demographic.
With a history that dates back to 1884 and the reign of Queen Victoria, it is no wonder that the Financial Times' employees are proud of their heritage. A paper long preferred by legions of tired commuters on their way to a day’s work in the City, the Financial Times is a British institution – like the pound coin or a nice cup of tea.
Yet, despite these very British beginnings, the paper has had a presence in international markets since 1968 - the clear, rounded perspective that defines Financial Times’ journalism has always been integral to its employer brand.
The association of the Financial Times’ with global city centres such as New York, Hong Kong and Brussels ensures it has a diverse, international and multilingual workforce. This is exactly what a new video, starring Financial Times journalists and employees of the brand, attempts to convey.
It is also cheering to see an icon of British journalism develop an employer brand that aims to celebrate diversity, while expanding upon its international outlook. A diverse and multi-talented employee base is integral for the Financial Times to continue attracting young talent.
Furthermore, media and journalism are verticals that create the backbone of any world city; ensuring international fiscal developments are communicated across the world is an integral part of the Financial Times’ function. How integral financial journalists are to the function of international markets is a part of the Financial Times offering that would appeal to any budding young journalist.
As well as a friendly, approachable workforce, the video also demonstrates the newspaper’s work ethic. Its focus on a horizontal management structure and the paper’s desire to nurture young reporter talent portrays the vibrant and innovative aspects of working for the Financial Times.
