Delivering an absolute

Strategic communications firm, Mach 1 Group, has unveiled a new brand, 'Absolutely.' The brand now encompasses the entirety of Mach 1's courier services, which includes such companies as A to Z Couriers and Pink Express. The new imagery blends vibrant colours with the story of Mach 1's growth. "We are taking this opportunity to further tailor our business to the convenience and benefit of our customers," says MD, Jeremy Thompson.

The company aims to streamline same day, UK overnight, international and passenger transport services. Established in 1865, the new endeavour seeks to bring out the company's longstanding customer service values, as well as build on the new platform. Thompson says, “In our company’s long history, this is the most exciting time to date. I am delighted that the first class service and in-depth expertise we possess across our businesses can now be reflected in one all-embracing brand."

With the recent acquisition of both Creative Cars & Couriers and Destination Green, Mach 1's holding consists of over 20 companies as well as a turnover exceeding £20m. With a new website and brand implementation, Absolutely provides an overview of its service with an online account system, a tracking service and an online chat service for website visitors.