Europe’s best brand work

The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise.

A brand image needs to be constantly monitored, upheld and implemented across every single brand touchpoint. By doing this the organisation can benefit from improved engagement with all of its stakeholders, both internal and external.

Since it began in 2010, the Transform Awards has recognised brands that have evolved, its recognised strong visual identities, packaging, signage and much more. This year’s categories include new categories, ‘Best place or nation brand’ and ‘Best use of typography’. The awards recognise organisations in every sector that demonstrate an excellent brand management strategy.

The shortlist for Transform Awards Europe has just been revealed, and companies with the potential to take trophies home include Tesco, UBS, Marks & Spencer, Lush Cosmetics and Lloyds Banking Group. Moroccan National Tourism Office is shortlisted for ‘Best place or nation brand’ with agency Spring.

Agencies who have received multiple shortlisted entries include Rufus Leonard, Goosebumps Brand Consultancy, The Clearing, The Allotment, Appetite, Bell, Endpoint and Living Group. Non-profits, including Breast Cancer Now and SafeLives, a charity dedicated to ending domestic abuse, have also made the shortlist.

Held at The Brewery venue in London, the awards will provide the opportunity for branding professionals from all over Europe to meet and celebrate their work. The Transform Awards have grown to encompass new territories and are now held in the MENA, APAC and North America regions, as well as in Europe. While the Transform Awards MENA is accepting entries until 10 February – with the early deadline falling on 21 January – Transform North America and Transform APAC will soon launch their 2016 programmes.

A Transform Europe conference will precede the 2016 awards, with speakers on topics such as; communicating brand values to a multinational audience, creating a brand that can outlive changes to its products and services and a session on branding case studies from previous Transform Awards-winners. The Transform conferences are a great opportunity for professionals in the branding, design and communications industries to see what their peers are up to and to gain inspiration for the ongoing development and betterment of their own branding projects. Book your Transform conference tickets here.

The Transform Awards Europe will take place on the evening of 22 March 2016. Click here to book your place or for any information regarding the Transform Awards, please contact the Transform events team on +4420 7998 6263

Full Transform Awards Europe shortlist below:

 

CONTENT

Best use of a visual property 

AQA and Bell 

Breast Cancer Now and The Clearing Consultancy 

Christ Church Primary School and Living Group 

European Flavours & Fragrances and Frank, Bright & Abel 

Regent Street and Small Back Room 

UEFA/TEAM Marketing and Radiant Studios 

 

Best brand architecture solution 

Lorton Entertainment and Brand and Deliver 

Nuffield Health and Handsome Brands 

 

Best use of copy style/tone of voice 

Carbon Law Partners and Writers 

eir and Moving Brands 

Hft and Clout Branding 

Schillings and Goosebumps Brand Consultancy 

Tesco and The Clearing Consultancy

UBS and The Writer

 

Best brand experience 

Commvault and McMillan

Dance East and Spring 

eir and Moving Brands 

Morrisons and M Worldwide 

TCS Amsterdam Marathon and Tata Consultancy Services

 

Best use of packaging 

Lindt & Sprüngli and DewGibbons + Partners

Marks & Spencer and DewGibbons + Partners

Merck and Creative Leap

RB and Brand Union

 

Best wayfinding or signage 

Dance East and Spring 

Embassy Gardens - Ballymore Group by Endpoint

Green Park - Oxford Properties by Endpoint 

 

Best use of audio branding 

Åhléns City and Lexter Sound Design

Wiener Linien and SOUND STRATEGY

 

Best use of typography 

Eastwick and McMillan 

Lush Cosmetics and Dalton Maag 

MOL Group and Gilmar Wendt 

Nuffield Health and Handsome Brands 

S Evans & Sons and Studio Jo and Co 

 

Best place or nation brand 

Moroccan National Tourism Office and Spring

 

PROCESS 

Best external stakeholder relations during a brand development project 

BBC Newsbeat and Moving Brands 

One Family and Goosebumps Brand Consultancy

Outsmart and Goosebumps Brand Consultancy

TCS Amsterdam Marathon and Tata Consultancy Services 

Think Young and Tata Consultancy Services 

SapientNitro

 

Best internal communication during a brand development project 

Atkins and Appetite 

Clarity Travel Management and Row-A

Fusion and Bell

Lloyd’s Banking Group and Rufus Leonard 

 

Best implementation of a brand development project 

eir and Moving Brands 

io oil & gas consulting and Bisqit 

Lloyd’s Banking Group and Rufus Leonard 

Natilik and Rufus Leonard 

One Family and Goosebumps Brand Consultancy 

Outsmart and Goosebumps Brand Consultancy

TCS Amsterdam Marathon and Tata Consultancy Services

 

Best implementation of a brand development project across multiple markets 

Le Boat and SomeOne 

Suez Environment and GLIMMA 

 

STRATEGY 

Best creative strategy 

Breast Cancer Now and The Clearing Consultancy 

eir and Moving Brands

Moroccan National Tourism Office and Spring 

Outsmart and Goosebumps Brand Consultancy 

SafeLives and PIN Creative 

TSB and Joint 

 

Best brand evolution

Ashurst and Living Group 

GAM and Sigel+Gale 

Jardiland and WIPbrands 

Merck and Creative Leap 

TSB and Joint 

 

Best strategic/creative development of a new brand 

Barkers and Handsome Brands 

Bridge Partnership and The House 

Dogs for Good and FleishmanHillard Fishburn 

Caledonian Sleeper and Weber Shandwick 

 

Best naming strategy

British Gas and The Writer 

eir and Moving Brands 

Givergy and Living Group 

One Family and Goosebumps Brand Consultancy 

Outsmart and Goosebumps Brand Consultancy  

SafeLives and PIN Creative 

 

TYPE 

Best corporate rebrand following a merger or acquisition

Amec Foster Wheeler 

Breast Cancer Now and The Clearing Consultancy 

One Family and Goosebumps Brand Consultancy 

Wren Sterling and Living Group 

 

Best brand development project to reflect changed mission/values/positioning

BigHead and Clout Branding 

Christ Church Primary School and Living Group 

DPD and Lippincott

Rowcroft and The House 

S Evans & Sons and Studio Jo and Co 

Vistra and Lippincott

 

Best brand consolidation

Bauer Media Group and The Allotment 

Doxense and Brand Brothers 

DPD and Lippincott 

ODEON and Rufus Leonard

Premier Inn and Rufus Leonard

TH White and The House

 

Best rebrand of a digital property 

Airbus Group SE and Aperto AG 

Grupa Wirtualna Polska and BNA 

NTT DATA Digital and Pajama Ltd

Outsmart and Goosebumps Brand Consultancy 

Telenor Bulgaira and Pajama Ltd 

 

SECTOR 

Best visual identity from the charity/NGO/non-profit sector

Dance East and Spring 

Dogs for Good and FleishmanHillard Fishburn 

Cycle Enfield and Bell 

Fight for Sight and Rufus Leonard 

Royal Albert Hall and BrandPie 

Stand Against Violence and The Cernis Collective 

 

Best visual identity from the education sector 

Christ Church Primary School and Living Group 

Imperial College Business School and OPX 

University of Warwick and Frank, Bright & Abel 

 

Best visual identity from the energy & extractives sector 

io oil & gas consulting and Bisqit 

MOL Group and Gilmar Wendt 

Puma Energy and MerchantCantos

 

Best visual identity from the financial services sector

CFM and Living Group 

One Family and Goosebumps Brand Consultancy 

Pariti and Brand and Deliver 

Treuco and Branders Group AG 

Wren Sterling and Living Group 

 

Best visual identity from the healthcare & pharmaceutical sector 

Independent Midwives UK and Nalla Design 

Merck and FutureBrand 

Nuffield Health and Handsome Brands 

 

Best visual identity from the industrial & basic materials

BigHead and Clout branding 

BJS Storage & Distribution and Moirae Creative Agency 

European Flavours & Fragrances and Frank, Bright & Abel 

TH White and The House 

S Evans & Sons and Studio Jo and Co 

 

Best visual identity from the professional services sector 

Atkins and Appetite 

Chartered Insurance Institute and Rare Breed 

Doxense and Brand Brothers 

NTT DATA Digital and Pajama 

Purcell and Kimpton Creative 

Best visual identity from the property sector

Liberty Living and Bisqit

Regent Street and Small Back Room

 

Best visual identity from the retail sector 

Barkers and Handsome Brands 

Breville and FleishmanHillard Fishburn 

Jardiland and WIPbrands 

Land Rover and Brand Union 

Revelation! And Mammal & The Cernis Collective 

Sottini (Ideal Standard) and Conran Design Group 

 

Best visual identity from the technology, media & telecommunications sector

.tickets and Nalla Design 

Datum and Gilmar Wendt 

eir and Moving Brands 

Givergy and Living Group 

Logitech and DesignStudio 

Outsmart and Goosebumps Brand Consultancy 

 

Best visual identity from the travel & leisure sector 

Clarity Travel Management and Row-A

Etihad and Landor Associates 

Moroccan National Tourism Office and Spring 

Shangri-La Hotel and Brand Union