Informa Business Intelligence branches off into sub-brands

Informa's Business Intelligence division is undergoing changes to its brand architecture, rebranding and regrouping its products and services to reflect its sector specialisms.

The six new sub-brands include Agribusiness Intelligence, Financial Intelligence and Maritime Intelligence.

The business identified that its stakeholders require deep sector knowledge allied with a comprehensive perspective. The new logos reflect this, each brand shares the same, basic logo design, but each is made unique through use of colour and patterning.

James Raffo, marketing director at Informa Business Intelligence, says, “This focus will deliver an even better-connected offering that builds on the strength of our proprietary intelligence, data, analysis, insight and news offerings, delivered through our network of experts and specialists around the world.”

Each specialist brand also has its own individual website. The process of reorganising and rebranding each entity will continue for the duration of this year.