Packing a mighty punch

Trebor, best known for its extra strong and soft mint options, has rebranded its premium range of mints. Trebor Mighties are sugar-free and arrive in a smaller, more compact packaging, as well as a new flavour that introduces 'berry mint' to the collection.

Mondelez International, which own various brands in the confectionery industry including Cadbury's and Stimorol, had appointed creative design agency Bulletproof to revamp Trebor's brand identity in 2015. With the injection of colour and vibrancy into Trebor's visual identity, the partnership continues.

Bulletproof's portfolio also includes work for Mondelez-owned confectionary giants Cadbury's new 'Marvellous Creations' selection. Bulletproof says, "The final pack design features the iconic red Trebor star at the heart of the pack with shards of freshness echoing the mighty mint flavour inside. The result is a simple and striking design that's boldly British in every way."

With Trebor's heritage an important component of its branding strategy, Bulletproof's task of upholding the quintessential British epithet of the Victorian-era enterprise goes much further than sugar-boiling.

Trebor Senior brand manager at Mondelez, Elena Mallo Tirado, adds, "Bulletproof has delivered a powerful design that is totally Trebor and communicates the intense flavour sensation of Mighties. This is sure to appeal to a younger generation of shoppers and help to drive growth of the Trebor brand."

To compliment the brand's unveiling, Trebor has cashed out on a £1.2m TV campaign, as well as rolling-out the feature of vender-oriented outer hooks to its brand new packaging, driving standout exposure and maximising Trebor's in-store potential.