Softer spirits

In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth, The Naked Marshmallow Company’s release of marshmallow infused drinks solidifies a unique footing in the highly competitive FMCG sector.

With an eye-catching design put together by UK-based brand agency Design Happy, the new selection offers vanilla bean marshmallow gin and salted caramel marshmallow vodka flavours in playfully quaint, campfire-themed packaging. Naked hope to pivot the brand with further extensions of its name into artisanal food and drink categories, yet understanding how to market effectively is a crucial component to success in the busy sector.

Design Happy says, “We established the brand by amplifying Naked's handmade proposition with a simple and understated brand mark. Inspired by campfire marshmallow toasting we created an iconic crossed sticks marshmallow graphic and a bespoke pillow box structure with a tent inspired diecut in bright, punchy colours to deliver shelf appeal and standout.”

Co-founder of Naked, Joseph Colson, adds, “We have been working with Design Happy for several months now and they have totally transformed our brand. We’ve not only gained new listings, but have also seen a strong rise in sales thanks to our beautiful and eye-catching branding.”