Transform Awards North America shortlist announced
The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region.
"This is the second year for the Transform Awards North America, the world’s largest and most comprehensive benchmarking program for rebranding and brand development. The success of last year’s launch has raised the profile of the event, and we are delighted with the range of shortlisted companies, from household names such as Haagen-Dazs to Tupperware, to B2B organisations such as Hewlett Packard Enterprises and SeaLand. It’s a great shortlist, and I wish all those companies on it the best of luck for the 26 October," Andrew Thomas, publishing editor of Transform magazine, says."
Pearson's collaboration with Together Design garnered multiple nominations. Reflecting upon the limitations of its previous brand identity, the partnership worked to capture an essence of heritage with modernity; a new tone of voice, along with a new logo, leads to nominations in four different categories including 'Best brand evolution.'
Equally so, multinational container specialist Tupperware worked with Futurebrand to create a vibrant new visual to Tupperware's 70 year-old heritage, bringing the Orlando-based brand into Transform Awards North America 2016 with multiple nominations, one of which includes 'Best creative strategy.'
With Transform continuing to represent diverse brands, Ohio-based retail company, the Limited's new store in Tyson's Corner, Virginia, and its work with retail and brand consultancy, Fitch, is another standout project this year. Fitch's innovative angle on retail combines compact capaciousness with retail, bringing a 'spa-like' experience to shoppers and gaining nominations for 'Best brand evolution' and 'Best brand experience'.
A full list of the Transform Awards North America 2015 can be seen here.
This year's judges hail from the Branding Journal, SAP, Pearson and Cancer Research Institute among others. The main event will take place at New York's Espace on October 26th.
The shortlist for the Transform Awards North America is as follows:
CONTENT
Best use of a visual property
Brar’s and Jump Branding & Design Inc.
LREI and Thackway McCord
Pearson and Together Design
Procter & Gamble and Interbrand
Best use of copy style/tone of voice
Perry World House and Merchant Cantos
Tupperware and Future Brand
Wild Turkey Bourbon and The Gild
Best use of packaging
Blue Apron and Siegel+Gale
Capo Capo and Concrete Design Communications
Keurig Green Mountain and Interbrand
Universal Audio and CBA North America
Best brand experience
Häagen-Dazs and CBA North America
The Limited and Fitch
Best wayfinding or signage
Lucky California and Shook Kelley
Perry World House and Merchant Cantos
Whitney Museum of American Art and Entro Communications
Best use of audio brand
Huggies and Sixième Son
Best use of typography
Eastwick and McMillan
PROCESS
Best internal communication during a brand development project
Pearson and Together Design
Tupperware and Future Brand
Best implementation of a brand development project
LREI and Thackway McCord
Best implementation of a brand development project across multiple markets
SeaLand and CKL Communications
STRATEGY
Best naming strategy
Givergy and Living Group
Vizient and Future Brand
Best creative strategy
nThrive and Aloft Group
Orrick and Living Group
Principal and Lippincott
Tupperware and Future Brand
WE Communications and Salt Branding
Best brand evolution
Breaking Ground and Siegelvision
Pearson and Together Design
Signia and Connect Marketing
The Limited and Fitch
Trustees and Minelli Inc.
Tupperware and Future Brand
Wild Turkey Bourbon and The Gild
Best strategic/creative development of a new brand
500 Capp Street Foundation and fuseproject
Basil Box and Jump Branding & Design Inc.
Jack Rabbit and Lippincott
Ori and fuseproject
Oros and Interbrand
Purina Beyond and CBA North America
TYPE
Best corporate rebrand following a merger or an acquisition
Hewlett Packard Enterprise and Siegel+Gale
nThrive and Aloft Group
Scholle IPN
Vizient and Future Brand
Best brand development project to reflect changed mission/values/positioning
Ashurst and Living Group
Brar’s and Jump Branding & Design Inc.
Givergy and Living Group
Orrick and Living Group
Viant and fuseproject
Best brand consolidation
Ashurst and Living Group
Best rebrand of a digital property
Orrick and Living Group
SECTOR
Best visual identity from sector
Charity/NGO non profit
Avenues for Justice and Brand Union
Heritage of Pride and Future Brand
Run for America and The Partners
The center for discovery and Brand Union
Education
LREI and Thackway McCord
Pearson and Together Design
Perry World House and Merchant Cantos
Financial services
CFM and Living Group
Principal and Lippincott
Healthcare and Pharmaceutical
nThrive and Aloft Group
Vizient and Future Brand
Professional services
Ashurst and Living Group
Orrick and Living Group
WE Communications and Salt Branding
Retail
Ashley Homestore and Interbrand
Bite Beauty Amuse Bouche and Concrete Design Communications
Capo Capo and Concrete Design Communications
Jack Rabbit and Lippincott
Mountain equipment Co-op and Concrete Design Communications
Travel and Leisure
The Blake At Taos Ski Valley and Origin Design + Communications
Industrial/basic materials
Scholle IPN
Technology, media and telecommunications
Givergy and Living Group
Hewlett Packard Enterprise and Siegel+Gale
