Transforming brands to be honoured by North America awards

Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry.

For the second year, the Transform Awards North America will recognise the best in rebranding, brand development and brand strategy. The awards celebrate excellence in brand communications and brand marketing across North America. Entries are now being accepted for the 2016 Transform Awards North America.

The inaugural event, held in October 2015 honoured a variety of brands from CVS Health to Airbnb and Ferrero de Mexico to the Canadian Olympic Committee. CVS, the Grand Prix winner was recognised for its brand architecture, internal communications and visual identity as part of a major rebranding project for the drug store giant. The ‘Best overall visual identity’ award was given to a small company making big waves with its re-imagined brand strategy and website. Smaller companies like the Crave It Restaurant Group and Volta took home awards alongside Anheuser-Busch InBev and Suncor, among others.

"I’ve had the wonderful opportunity to experience multiple Transform events around the world: Transform Europe, Transform MENA, Transform Asia Pacific, and now, Transform North America. If you have anything to do with brand development, from brand identity to brand experience, the Transform Conferences and Awards offer the best opportunity for learning, networking, and inspiration,” Steve Keller, CEO of audio branding agency iV, says. “The inaugural Transform North America event was everything I expected it to be – interesting discussions, an opportunity to meet old colleagues and make new friends, a chance to see some of the best brand work in the business, all while having a bit of fun. Excellent as always.”

The awards will take place in late October and will feature the annual Transform Conference covering topics relevant to the North American branding and marketing community. Last year’s winners can be found here.

The requirements for entry are available here. Entries are accepted until 29 June and entries submitted by 8 June will receive a $100 discount and a yearly free subscription to Transform magazine. For further information, contact Amy Nguyen.