#TransformTuesday: 9 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays
Universal Channel, a global television network broadcaster, has rebranded as DIVA across Serbia, Croatia and Slovenia. This female-focused entertainment channel will showcase a host of more locally produced television shows, as well as many international offerings. The rebrand is being carried out by NBCUniversal International Networks (NBCUIN).
FanDuel is a fantasy sports company, with millions of paid users drafting sports teams and competing for cash. It has announced a huge in-house rebrand and an updated visual identity reflecting many changes to its online site. This includes a new bill of rights, laying out the rules of the site to potential customers, optimised mobile platforms for more regular gamers, and a widespread marketing campaign with an emotional edge. Nigel Eccles, CEO of FanDuel, says, “The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience. We are confident it will showcase what we have to offer to all sports fans.”
Franck Provost opened his first salon in 1975, in Saint-Germain-en-Laye. He has since become a world-renowned hair dresser, debuting collections centred on the concepts of femininity and sensuality. Independent design agency, Raison Pure, has developed a brand identity for the latest collection by the Franck Provost brand, named J’Aime My. The inclusion of a heart motif on its front emphasises the feminine qualities of the product. The range is available in a variety of colours which are striking without being garish – the signature name reflects the French origins.
London’s first and only winery, London Cru, has had its wine bottle labels custom designed by strategy and design agency, The Partners. The new LDN SW6 range, named for its location, features bespoke bottle labels, all alluding to its unique urban location. Each bottle features a map of London designed in the shape of the leaf of its grape variety – the River Thames is the leaf’s stem. Kath Tudball, design director, The Partners, says, “London Cru is the perfect example of the ‘Made in London’ movement. The discovery that the London map resembles a vine leaf skeleton allowed us to create a unique and meaningful visual signature with an idiosyncratic London twist.”
Skincare brand NERD tailors its products towards those suffering with acne, or for those disillusioned with conventional skincare. International design agency, Pearlfisher, has developed a new visual identity for the brand, focusing on the individuality present in each person’s face. This is achieved through using binary code lettering; a pink and gold colour palette lends a sophisticated angle. Poppy Stedman, design director, Pearlfisher, says, “The current world of skincare science is largely superficial and clinical but NERD is about expressing the real beauty in science. We needed to move the brand forward by creating a powerful, unique and enduring new language that captures this new standard in beauty.”
Leading Austrian recruitment firm, Sodium, has adopted the global brand name of Salt. This rebrand aims to more closely align the brand across its global operations after another partnership between Salt and two other recruitment firms in the Asia Pacific region. With specialisation in the technical and digital space, Salt is tapping into one of the fastest growing recruitment sectors. It is hoped the move will extend the company’s global reach and boost visibility for both staff and clients.
Subway has announced its first visual identity overhaul for over a decade. Gone is the white ‘sub’ and yellow ‘way’ lettering and its border in favour of a clean, modernised yellow-orange and soft green colour palette, although it has retained the famous arrow signs. In addition to the redesign, Subway has overhauled its menu, with more premium offerings such as rotisserie chicken. Suzanne Greco, president and CEO, Subway, says, “The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.”
