UK awards for employer branding
For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time.
First coined by Simon Barrow and Tim Ambler in 1996, the term employer brand refers to an organisation’s reputation as an employer. Since it is a form of branding, the employer brand proposition tends to be closely linked to the way that the organisation in question is perceived more generally by its stakeholders – whether that be its investors or its customers – as well as its current and prospective employees.
This year, for the first time ever, an awards ceremony hosted by Transform magazine, the Employer Brand Management Awards (EBMAwards), will recognise numerous aspects of employer brand management strategy. The awards is no longer accepting entries, and the shortlisted brands and agencies have been announced.
Shortlisted organisations include Deutsche Bank and ThirtyThree, Hyundai and Penna, Schillings and Goosebumps Brand Consultancy, Heathrow and Blackbridge, Fitness First and Avon, to name but a few. Categories include ‘Best communication of the employer brand to the external audience’, ‘Best short-term or one-off employer brand campaign’ and ‘Best alignment of the employer value proposition with corporate brand values’. The winners of the ultimate awards, ‘Best creative execution of the employer brand’ and ‘Grand Prix of employer brand 2016’ will be announced on the night.
The nominated organisations and projects were selected by an esteemed group of industry experts that includes employer brand specialists, HR, recruitment and internal communications specialists, as well as other, senior corporate communications professionals. Judges derive from major corporations such as Vodafone, Philips, BMW, Aviva and IHG.
Simon Barrow, creator of the employer brand approach and a EBMAwards judge, says, “It was a privilege to be on this team and work with experienced colleagues who really understand what EBM is all about.”
The EBMAwards winners will be announced at a ceremony on 26 April, 2016 at The Brewery in London. For more information or to book your table at the awards ceremony, visit the website here or get in touch with the Transform magazine events team on +20 7998 6263.
Employer Brand Management Awards shortlist
Best alignment of the employer value proposition with corporate brand values
Amplifon and Hodes
Avon
Dixons Carphone and Hodes
Fitness First
VSO
Best short-term or one-off employer brand campaign
Heathrow and Blackbridge
Lucite International and The Allotment
McDonald’s and ThirtyThree
Schillings and Goosebumps Brand Consultancy
Transport for London (TfL)
The British Army and ThirtyThree
Best employer brand management innovation
Autism at Work by SAP
Employment Brand Menu by SAP
Serco and Industry
Best communication of the employer brand (external)
Aldi and Penna
BP
E.ON and Blackbridge
IHG
SAP
Serco and Industry
GCHQ and Penna
Best communication of the employer brand (internal)
BMW
Deutsche Bank and ThirtyThree
ING
Müller UK and Ireland and Emperor
Schillings and Goosebumps Brand Consultancy
Best diversity branding
E.ON and Blackbridge
SAP
Best digital campaign
Hyundai and Penna
SAP
Transport for London (TfL)
GCHQ and Penna
Best use of employer brand in customer marketing
BW: Workplace Experts
Rexel Nederland
Best management of employer brand through major corporate change
Dixons Carphone and Hodes
Haringey and Penna
ING
Müller UK and Ireland and Emperor
OneFamily and Cherry Tiger
Best ongoing commitment to employer brand management
Dixons Carphone and Hodes
IHG
ODEON and Syngery
SAP
Best creative execution of the employer brand
The winner for this award will be announced on the evening
Grand Prix of employer brand 2016
The winner for this award will be announced on the evening
