Tickets now available for Transform Conference Europe 2017
The Transform Awards Europe 2017, held in March of this year, was the biggest event held by Transform magazine thus far. Rewarding and celebrating the brand stories of almost 600 delegates, the quality of entries and highly commended, bronze, silver and gold winners truly surpassed the already-high benchmark set in preceding years. Now, Transform magazine brings the same excitement and quality content to its Transform Conference Europe. Held on Tuesday 19 September at a venue (TBA) in the heart of London’s metropolitan bustle, it is the not to be missed event for branding and communications professionals across every sector.
With sessions spanning the theoretical – brand management – to the strategic – corporate communications – the half-day conference introduces a variety of sessions suitable for the most discerning of brand professionals. The day begins with ‘Is retail dead?’, a session exploring the increasing digitisation of our shopping experiences and questioning whether, as new generations of tech-savvy buyers emerge, the humble shopping centre will concede to instant, screen-based retail experiences. Nathan Watts, creative director at brand and retail studio Fitch, will explore how modern brands are reacting to such rapid change.
A standout favourite in the annual conference agenda, Transform Tales, will also return for another year, with its five-minute sessions providing exclusive, in-depth ‘idea to execution’ insight into a rebrand story. This year’s guest Transform Tales speakers include Sheona Michie, head of brand and marketing at UK charity Action for Children, and Ruth Henstock, head of communications at British Steel.
With the collaboration between British Steel, Moirae Creative Agency and Ruddocks scooping two silvers, three golds and the Grand Prix at this year’s Transform Awards Europe, in categories such as ‘Best implementation of a brand development project’ and ‘Best brand evolution,’ the company’s impact on both its sector and the branding world is significant; British Steel’s turbulent past necessitated a concise yet considerate rebrand strategy. Its rebranding success hinged on consideration of legitimate employee concerns on the company’s future, as well as the wider industrial sector. Join the conference and hear Henstock explain how British Steel overcame adversity to develop a future-forward branding direction.
Other sessions across the morning include last year’s hugely popular ‘Heritage vs challenger brands,’ and a new addition, ‘The promise of purpose.’ ‘Destination branding,’ underacknowledged but hugely important in a world of competing national and regional identities, also features on the Transform Conference Europe 2017 programme. The speakers poised to join Mari Stevens, director of marketing for Visit Wales, in transporting us out of London and into places faraway are to be announced shortly.
Conducting this year’s welcome address is Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards and Conference series. Thomas says, “Exemplary brand strategy is earned, not given. To that end, both the Transform Awards Europe and Transform Conference Europe recognise and give a platform to organisations of all sizes to share their learnings and prove their aptitude in the field of Europe-based brand strategy. I am certain our attendee list will be as diverse as our conference panel.”
Tickets are priced from £165 and include breakfast, lunch, coffee and cake, and the chance to network with delegates and speakers.
To view the whole programme, click here. To secure tickets, click here. If you are interested in attending as a speaker, contact Michelle at mkibble@transformmagazine.net. For more information or sponsorship opportunities, contact the Transform magazine events team on 0207 498 7008 or email Andrew Thomas on athomas@transformmagazine.net.
