Transform Awards Asia-Pacific 2017 shortlist revealed
In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numerous sectors. Yet principally, as emerging markets and avenues of discovery reveal a limitless capacity for creativity, the Asia-Pacific region continues to prosper as one of the truest indicators of global brand development. This year’s Transform Awards Asia-Pacific shortlist captures the true breadth of talent on offer.
With a comprehensive programme spanning over 30 categories, this year’s shortlist features the best in brand work from industries such as financial services, charity, tourism and retail among others. Covering an in-depth breakdown of the branding process, including brand strategy, process and implementation, the awards continue to serve as the only true benchmark of branding excellence across the region. In addition, a thorough judging process sees each category carefully considered, with a thoughtful and intuitive inspection of what defines brand success across vast and varied touchpoints.
Last year’s winning projects saw the boundaries of brand experience, content and communication pushed far beyond the realm of comfort, with several brands daring to step into new and uncharted territories. Similarly, this year’s shortlist features a host of brands, from challengers to incumbents, expanding into unfamiliar branding areas. Shortlisted brands include the likes of Hyundai, HSBC, Amnesty International and Konica Minolta featuring in categories such as ‘Best use of audio branding’ and ‘Best development of a new brand within an existing brand portfolio.’
Andrew Thomas, publishing editor of Transform magazine, says, “Now in its fourth year, the awards continue to offer an astute and authentic breakdown of brand work within the Asia-Pacific region, reflecting the burgeoning calibre of projects exhibited across the landscape, from Tokyo to Sydney. This year’s shortlist exemplifies the strength of brand throughout the business agenda, and we’re truly delighted to have such a breadth of quality before us.”
The awards are scheduled to take place in December. To book your place, email Valentina Rimatori.
This year’s shortlist is as follows:
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CONTENT
Best use of a visual property CIC Asia Pacific and Sedgwick Richardson HSBC and Shift Partners Konica Minolta and Frank, Bright & Abel Lovita and CREATIVE CAPITAL TimeVallee and MerchantCantos
Best brand architecture solution GrandVision and Shift Partners
Best use of copy style/tone of voice GB Care and Creative Capital GB Home and Creative Capital Konica Minolta and Frank, Bright & Abel
Best brand experience Amnesty International and Brand Union Diamond Exchange and Traffic Eu Yan Sang and FITCH Lovita and CREATIVE CAPITAL Mavis Vivaudou and CREATIVE CAPITAL SAINT JAMES and CREATIVE CAPITAL
Best use of packaging Aunt Jeans and Voice Brand Agency GB Care and CREATIVE CAPITAL SAINT JAMES and CREATIVE CAPITAL Uni president – Green Tea and CREATIVE CAPITAL
Best wayfinding or signage Best and CREATIVE CAPITAL GB Home and CREATIVE CAPITAL Innosparks and Brand Union OJI Fibre Solutions and Voice Brand Agency
Best use of audio branding Hyundai and WhyDoBirds
Best use of typography Amnesty International and Brand Union KLOUD and Sedgwick Richardson Ooredoo and Brand Union Uni president – Green Tea and CREATIVE CAPITAL
Best place or nation brand Empire City and Sedgwick Richardson Hong Kong Tourism Board South Pacific Tourism Organisation and FutureBrand
PROCESS Best internal communications during a brand development project GrandVision and Shift Partners Lovita and CREATIVE CAPITAL Mavis Vivaudou and Creative Capital MetLife and Prophet
Best implementation of a brand development project across multiple markets HSBC and Shift Partners Mavis Vivaudou and CREATIVE CAPITAL MEO and Voice Brand Agency
Best localisation of an international brand Amnesty International and Brand Union SAINT JAMES and CREATIVE CAPITAL SPD Silicon Valley Bank and Labbrand
STRATEGY Best creative strategy Empire City and Sedgwick Richardson HSBC and Shift Partners Mavis Vivaudou and CREATIVE CAPITAL MetLife and Prophet New Payments Platform and FutureBrand
Best brand evolution Adapt Ventures and FutureBrand Mamaway and Isobar Mavis Vivaudou and CREATIVE CAPITAL Rumah Zakat and DM ID Group WTT and MerchantCantos Zooper Dooper and Elmwood
Best strategic/creative development of a new brand Football Federation Australia and Hulsbosch Fox+ and Prophet Homeward Bound and Elmwood MEO and Voice Brand Agency TimeVallee and MerchantCantos TTX and Brand Union
Best development of a new brand within an existing brand portfolio Konica Minolta and Frank, Bright & Abel Southern Cross Care WA and FutureBrand The Thomas Group and Traffic UniBank and Traffic |
Best naming strategy Delifrance and Labbrand MCIS Insurance Berhad and Brand Finance Parkway Pantai and Brand Finance
TYPE Best corporate rebrand following a merger or an acquisition Fructor Suntory and Voice Brand Agency Latitude Financial and FutureBrand WTT and MerchantCantos
Best brand development project to reflect changed mission/values/positioning Aden Services and Labbrand MetLife and Prophet Unilever and Labbrand
Best brand consolidation GrandVision and Shift Partners
Best rebrand of a digital property CIC Asia Pacific and Sedgwick Richardson Fox+ and Prophet Lovita and CREATIVE CAPITAL Youku and Shift Partners
SECTOR Best visual identity in the charity/NGO/non-profit sector Amnesty International and Brand Union Be Inclusive and Brand Union Chen Institute and MerchantCantos Homeward Bound and Elmwood Southern Cross Care WA and FutureBrand
Best visual identity in the engineering and manufacturing sector CCA Winslow and Heard Agency Innosparks and Brand Union
Best visual identity in the financial services sector Latitude Financial and FutureBrand MetLife and Prophet UniBank and Traffic
Best visual identity in the professional services sector Adapt Ventures and FutureBrand AHRI and Traffic KLOUD and Sedgwick Richardson New Payments Platform and FutureBrand WECREATE
Best visual identity in the property sector Deicorp and Heard Agency Empire City and Sedgwick Richardson Mah Sing and Traffic
Best visual identity in the retail sector AutoPlus and Traffic Diamond Exchange and Traffic Kidsland and Labbrand VRB and The Partners
Best visual identity in the technology, media and telecommunications sector Computime and MerchantCantos Fox+ and Prophet Konica Minolta and Frank, Bright & Abel WTT and MerchantCantos
Best visual identity in the travel, leisure and tourism sector Alibaba and Labbrand South Pacific Tourism Organisation and FutureBrand TTX and Brand Union
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