Transform Awards MENA 2017 shortlist announced

Developing at a pace beyond measure, the MENA region continues to harness brand development through industry advancement and collaboration that, more than ever before, speaks to the true power of the journeys brands make. As the fourth annual Transform Awards MENA celebrate another year of branding excellence, this year’s shortlist highlights the immense fecundity of the burgeoning landscape.

The 2017 programme introduces three new categories, including ‘Best localisation of an international brand,’ ‘Best development of a new brand within an existing brand portfolio’ as well as the addition of ‘Best visual identity in the food and beverage sector.’ Gaining early recognition, telecommunications company, Etisalat UAE, appear in number of categories, including ‘Best brand evolution’ and ‘Best brand experience,’ solidifying the domestic success of brand development in MENA.

Equally, diverse collaborations continue to pioneer the awards’ tradition of recognising unique and engaging projects across a wide range of sectors, with creativity and innovation shining through as region-wide components of brand strategy. Miral Asset Management’s work with Start Design equally garnered several shortlisted spots in categories such as ‘Best internal communications during a brand development project’ and ‘Best implementation of a brand development project across multiple markets.’

Andrew Thomas, publishing editor of Transform magazine, says, “We saw some fabulous work among the winners of last year's Transform Awards. We're delighted to see even better work this year. Those who have reached the shortlist just seem to have ticked the right boxes - great strategy, exemplary design and outstanding delivery and execution. It seems everyone has raised their game.”

The awards ceremony and dinner will take place on 17 May 2017 in Dubai. For further information about the awards programme including attending, please contact Valentina Rimatori.

The shortlist for the Transform Awards MENA 2017 is as follows:

CONTENT

Best use of a visual property

Du and Bellwether and Growl Media

Etisalat

Kochi Metro and Brash Brands

National Cyber Security Centre and Landor

Siemens and JansenHarris

Team Z7 and Landor

 

Best brand architecture solution

Al Noonh and Unisono

CBD Now and Industry

Lady Soft – MTC Hygiene and Tagbrands

Smart Dubai Government and Xische & Co

 

Best use of copy style/tone of voice

El Mercado and Unisono

GMC and Grow

Seven Seas Group and JPd

 

Best brand experience

AppyKids and Bellwether and AppyKids

Etisalat

Level Kids and FITCH

Ports, Customs and Free Zone Corporation and MBLM

Siemens and JansenHarris

Team Z7 and Landor

 

Best use of packaging

Ajmal Perfumes and JPd

Blooming foods and CBA

Lady Soft – MTC Hygiene and Tagbrands

Nood and JansenHarris

SIA and Grow

 

Best wayfinding or signage

Abu Dhabi National Oil Company and MBLM

 

Best use of audio branding

AppyKids and Bellwether and AppyKids

 

Best use of typography

Miral Asset Management and Start Design

National Cyber Security Centre and Landor

National Museum and TBWA ZEENAH

 

Best place or nation brand

Hejaz District and Turquoise Branding

Miral Asset Management and Start Design

Ras Al Khaimah Tourism Development Authority

 

PROCESS

Best internal communications during a brand development project

Abu Dhabi National Oil Company and MBLM

MAF Manifesto and Latitude

Miral Asset Management and Start Design

 

Best implementation of a brand development project

Gate Avenue and Brash Brands

KIPIC and Bellwether

Rocket TV and Bellwether

Tecom and Brash Brands

 

Best implementation of a brand development project across multiple markets

Ecobank (Ecobank Mobile) and Brand Communications

Ecobank (Move On Up) and Brand Communications

Miral Asset Management and Start Design

Ras Al Khaimah Tourism Development Authority

 

Best localisation of an international brand

Attibassi Coffee and JPd

Mandarin Oriental Hotel and Grow

 

STRATEGY

Best creative strategy

CBD Now and Industry

Hejaz District and Turquoise Branding

KIPIC and Bellwether

Miral Asset Management and Start Design

National Cyber Security Centre and Landor

Takamol and Landor

Team Z7 and Landor

 

Best brand evolution

Aljazeera and FITCH

Bait Al Zubair Museum and TBWA ZEENAH

Etisalat and Impact BBDO

Genesis and Brand Communications

Njam and Bellwether

Retal and Grow

Team Z7 and Landor

 

Best strategic/creative development of a new brand

360 and FITCH

AppyKids and Bellwether and AppyKids

Community Jameel and Turquoise Branding

KIPIC and Bellwether

Miral Asset Management and Start Design

National Cyber Security Centre and Landor

Rove Hotels and Joie Brands

SaudiGulf Airlines and CBA

 

 

Best naming strategy

Blooming Foods and CBA

D2C and OHI Leo Burnett

 

Best development of a new brand within an existing brand portfolio

Al Dar and Brash Brands

CBD Now and Industry

Misk Schools and Siegel+Gale

Rocket TV and Bellwether

 

TYPE

Best brand development project to reflect changed mission/values/positioning

Miral Asset Management and Start Design

National Centre for Statistics & Information and TBWA ZEENAH

Njam and Bellwether

 

Best brand consolidation

Kunooz Oman and OHI Leo Burnett

 

Best rebrand of a digital property

Ajman Tourism Development Department and MBLM

Alserkal Avenue and Bellwether

AppyKids and Bellwether and AppyKids

CBD Now and Industry

Sharaka Holdings and Grow

 

SECTOR

Best visual identity in the charity/NGO/non-profit sector

Bahrain Life and Unisono

Community Jameel and Turquoise Branding

Girls & Football SA and Build Brand Experience

Surge and JPd

 

Best visual identity in the education sector

AppyKids and Bellwether and AppyKids

Misk Schools and Siegel+Gale

 

Best visual identity in the energy and extractives sector

Abu Dhabi National Oil Company and MBLM

KIPIC and Bellwether

Maharat and OHI Leo Burnett

MPHC and Grow

WDI and CBA

 

Best visual identity in the engineering and manufacturing sector

360 and FITCH

 

Best visual identity in the financial services sector

Adcorp and Unisono

CBD Now and Industry

Meethaq and OHI Leo Burnett

Njam and Bellwether

 

Best visual identity in the food and beverage sector

Blooming Foods and CBA

Jubail Tourism Company and Unisono

SaudiGoody and CBA

 

Best visual identity in the healthcare and pharmaceutical sector

CarePro and Grow

Hospitalia by Yara and Unisono

Nyaho Medical Centre and Brand Communications

QCHP and Grow

 

Best visual identity in the industrial and basic materials sector

Al Noonh and Unisono

EMEC and Grow

Kunooz Oman and OHI Leo Burnett

 

Best visual identity in the professional services sector

MHC and JPd

Temple Productions and Ellae Creative

 

Best visual identity in the property sector

GFH Real Estate and Unisono

Dubai World Trade Centre and MBLM

Fontana Infinity and Unisono

Manchester Life and All About Brands

 

Best visual identity in the public services sector

Miral Asset Management and Start Design

National Centre for Statistics & Information and TBWA ZEENAH

National Museum and TBWA ZEENAH

 

Best visual identity in the retail sector

Aljazera and FITCH

Lady Soft – MTC Hygiene and Tagbrands

Yoghurt Lab and MBLM

 

Best visual identity in the technology, media and telecommunications sector

D2C and OHI Leo Burnett

Etisalat and Impact BBDO

National Cyber Security Centre and Landor

Oman Broadband and TBWA ZEENAH

Rocket TV and Bellwether

 

Best visual identity in the travel, leisure and tourism sector

Al Reem and Unisono

La Ville and Latitude

Manchester City Football Club and All About Brands

Miral Asset Management and Start Design

Ras Al Khaimah Tourism Development Authority

SaudiGulf Airlines and CBA