News

09 January, 2017
Transform

Transform Awards North America now open for 2017 entries

Recognising brand success for the third year running, the Transform Awards North America are now open for entries. With the region continuing to excel in creativity and innovation, the 2017 awards celebrate premier brand transformations in several categories, from content, process and strategy to industry specific sectors across the growing landscape.

With a host of collaborative projects taking home numerous accolades in last year’s awards, notable winners included Futurebrand’s colourful work with Tupperware, producing eye-catching visuals that earned them the coveted Grand Prix and golden butterflies for ‘Best copy style/tone of voice’, ‘Best creative strategy’ and ‘Best internal communications during a brand development project’.

With a tradition of continuous expansion, this year’s awards will see the introduction of three new categories, ‘Best localization of an international brand’, ‘Best visual identity from the food and beverage sector’ and ‘Best visual identity from the FMCG sector’. As the Transform Awards continue to benchmark diversity across the branding landscape, the awards remain unique in categorisation, judging and participation with this year’s event aiming to top preceding awards.

The early entry deadline for this year’s awards is 3 April 2017, entries before the deadline will receive $100 off the total entry cost. The final deadline date is 15 May 2017, with judging taking place in June and the ceremony taking place in September 2017. For further information, contact Valentina Rimatori.

This year's categories are as follows:

CONTENT

BEST USE OF A VISUAL PROPERTY; PHOTOGRAPHY/ ILLUSTRATION/DIGITAL

This award is for the best use of imagery: graphic, still, video or digital, during a rebrand or brand development project.

BEST BRAND ARCHITECTURE SOLUTION

This category rewards the most efficient corporate organisational strategies developed for a brand.

BEST USE OF COPY STYLE/TONE OF VOICE

This award is for the brand that best uses a verbal style to reflect its overall identity and to differentiate the brand from its competitors.

BEST BRAND EXPERIENCE

This award recognises excellence in the experiential aspects of a brand or rebrand. Developments to a physical space, online portal or other location that enhance the user’s experience of a brand will be accepted.

BEST USE OF PACKAGING

This award recognises the company that most effectively communicates a brand’s positioning, values and visual identity via product packaging.

BEST WAYFINDING OR SIGNAGE

This award honours branded signage and wayfinding systems that have been strategically developed to be effective and reflective of the brand’s values and overall visual identity.

BEST USE OF AUDIO BRAND

This award recognises companies that have employed an innovative use of sound in the development of their brand.

BEST USE OF TYPOGRAPHY

This award reflects the role that typography has played in a brand's journey. This could be where the typography is an actual component of a wordmark or where typography is used within the visual identity. Alternatively this award could be given when visual identity and typography have been strategically aligned through an organisation’s brand guidelines.

BEST PLACE OR NATION BRAND

This award recognises the brand journey made by a nation or a place. Entries could be from national, regional, city or district level.

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

This award is for the best communication with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognise that progress requires measured communication with all external stakeholders.

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT

This award recognises the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organisation.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT

This award is for the best execution of developments to or rebrand of an organisation. The coordinated rollout of a change helps to ensure a new identity has maximum impact on audiences

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS

This award is for brand development campaigns or rebrands that have been rolled out across multiple national markets to ensure that brand identity works across different languages and cultures.

BEST LOCALISATION OF AN INTERNATIONAL BRAND

This award benchmarks the effort of an organisation at bringing a global brand to the European region, making it relevant to the local markets.

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the company, reposition the business or otherwise change perception of the brand.

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.

BEST NAMING STRATEGY

This award honours innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organisation can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organisation following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/ VALUES/POSITIONING

This award is for the best repositioning of an organisation to reflect a new approach to its business.

BEST BRAND CONSOLIDATION

This award is for the most effective alignment of individually branded elements and sub-brands of an organisation.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organisation, including its websites and apps.

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector

a charity/NGO/non-profit
education
energy and extractives
engineering and manufacturing
financial services
FMCG
food and beverage
healthcare and pharmaceuticals
industrial and basic materials
professional services
property
public
retail
technology, media and telecommunications
travel, leisure and tourism

BEST OVERALL VISUAL IDENTITY

This award is for the best overall identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface. You cannot enter this directly, all visual identity entries across different sectors will be automatically put forward for this award.