Eat Natural launches summertime brand experience

Eat Natural, the British snack bar company, has partnered with creative agency Hot Pickle to produce and manage its ‘Made in the Makery’ full immersive experience initiative all through the summer. The campaign, which starts in June, is based around big family, food and music festivals and takes part all across the UK.

‘Made in the Makery’ gives the festival-goers the opportunity to experience making and consuming their own, one-of-a-kind Eat Natural bars, celebrating the company’s 21-year heritage.

Lucia Gimson, brand communication manager of Eat Natural, says, “Hot Pickle demonstrated a wonderful understanding of our brand.  We’re delighted with the ‘Made in the Makery’ campaign and are looking forward to a summer of baking, dipping, and sharing across the UK.”

Recently, Eat Natural, which focuses on healthy living and is one of the biggest brands in the natural foods market, launched its first vegan bar and a range of granolas called ‘Granooolala.’ Even though the company now produces around 90 million bars a year, all of its products remain handmade and are produced in Essex, UK, where its factory is located.

“We are chuffed to bits to be partnering with a brand that is all about good, simple ingredients and encouraging people to eat healthily.” says Andrew St Clair Johnson, partner, of Hot Pickle. “Historically, Eat Natural is a ‘discovery’ brand, and has done very little ATL marketing activity. We are looking forward to demonstrating the huge potential of experiential marketing -and to a memorable summer of fun that will all be about sharing the Eat Natural love.”

Eat Natural is one of the most environmentally conscious brands in the UK, proven further by the company’s commitment to financially support ‘Pollenation,’ a campaign that first launched in 2016 to help with the battle against the decay of the British bee.

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