Employer Brand Management Awards 2018 shortlist announced
Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the past two years, the Employer Brand Management Awards has recognised those companies’ successes.
This year, the shortlist for the Employer Brand Management Awards includes some previous winners in addition to a swathe of brands working on exciting new programmes to address their corporate culture, recruitment efforts and employee experience.
One of those includes ForrestBrown, a tax and accountancy firm with a character-filled approach to employer branding. Accenture, shortlisted three times, has made diversity, social media and experience the key to improving its business. For charities like Care UK and Jewish Care, innovative programmes allowed them to stand out from competitors in their sector and achieve more for their businesses.
The winners of the 2018 awards will be announced on 19 April at a gala dinner.
Nicky Ivory-Chapman, head of talent acquisition at Channel 4 and one of the Employer Brand Management Awards' judges, says, "I really enjoyed seeing some very attractive and visually striking artwork in many of this year’s entries. From the vibrant graphics used in Pepsi Lipton’s campaign to the authentic and arresting photography used by Mencap and TeachFirst, the creative was true to the brands ethos and left a lasting impression. Also great to see some brands having fun with their creative – Assurant, Odeon and Kerry Foods nailed it with campaigns that made us smile but were spot on for their audiences."
Fellow judge, Tim Small, VP – employer brand & colleague engagement at IHG adds, "What always stands out for me is the creativity and ingenuity shown by the teams – regardless of size or sector. In the face of some very real business challenges, I was impressed by the strong challenger mindset exhibited in many of the entries."
To book your table at the awards, contact Lauren Ditcher. See the full shortlist below.
| Best alignment of the employer value proposition with corporate brand values Kerry Foods and SMRS Pepsi Lipton and Hodes (part of Symphony Talent) Teach First and Tonic Best communication of the employer brand to the external audience BT Graduate Recruitment and Ph. Creative Dixons Carphone and Hodes (part of Symphony Talent) Mencap and SMRS Teach First and Tonic Zalando SE Best communication of the employer brand to the internal audience Barclays and Wardour Givergy Nationwide Building Society and drp Northwell Health and Home Team Knowhow and Hodes (part of Symphony Talent) Best short-term or one-off employer brand campaign Hermes and Creed Communications Mission and EVRY Moneysupermarket Group and Brandguild Unilever and Hodes (part of Symphony Talent) Best diversity brand Accenture ODEON Cinemas Group Travelport and Creed Communications Best digital communication of the employer brand Care UK and Dragonfish ForrestBrown and Hodes (part of Symphony Talent) Hastings Direct and That Little Agency RBS and Tonic Travelport and Creed Communications Best use of social media in the management or promotion of the employer brand Accenture Barclays and Tonic BT plc and Ph. Creative Circle Health Unilever and Hodes (part of Symphony Talent) Zalando SE Best employer brand management programme following changed mission, positioning or management Intu Ph. Creative Best employer brand management programme following a merger or acquisition Renewi and Wardour Standard Life Aberdeen Suez and MerchantCantos Best brand ambassador programme Assurant and Creed Communications ODEON Cinemas Group Principality Building Society and Mr B & Friends Vestel |
Best employee experience Accenture Fuller, Smith & Turner plc Northwell Health and Home Team Knowhow and Hodes (part of Symphony Talent) Best localisation of a global employer brand management programme Philips and MerchantCantos Best employer brand management event InterContinental Hotels Group and Mr B & Friends Kerry Foods and SMRS Nationwide Building Society and drp Synergy Creative and Arval UK Best employer brand innovation Care UK and Dragonfish EY Jewish Care and We Love 9am Kerry Foods and SMRS Best ongoing commitment to employer brand management Dixons Carphone and Hodes (part of Symphony Talent) Best employer brand management by a charity, NGO or NFP Jewish Care and We Love 9am Mencap and SMRS Best employer brand management from the education sector Teach First and Tonic Best employer brand management from the engineering and manufacturing sector Laing O'Rourke and Wardour Best employer brand management from the financial services sector Assurant and Creed Communications Barclays and Wardour Hastings Direct and That Little Agency Moneysupermarket Group and Brandguild RBS and Tonic Best employer brand management from the food and beverage sector Kerry Foods and SMRS Pepsi Lipton and Hodes (part of Symphony Talent) Best employer brand management from the healthcare and pharmaceuticals sector Philips and MerchantCantos Best employer brand management from the professional services sector EY ForrestBrown and Hodes (part of Symphony Talent) Best employer brand management from the retail sector Dixons Carphone and Hodes (part of Symphony Talent) Best employer brand management from the technology, media and telecommunications sector BT plc and Ph. Creative EVRY and Mission Vodafone and Creed Communications Best employer brand management from the transport and logistics sector Hermes and Creed Communications ‘Best creative execution of the employer brand’ and ‘Grand Prix of employer brand management’ will be announced on the night. |
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