Excellence in branding exemplified on Transform Awards North America shortlist
From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is representing the best in rebranding and brand development.
The fourth annual Transform Awards North America will celebrate winners across the United States, Canada, Mexico and beyond at a gala ceremony on 30 October. The winners of this year’s awards will set the new benchmark for excellence in rebranding. The ceremony will take place at an exciting new venue – the Manhattan Penthouse – with panoramic views of the midtown Manhattan skyline.
The entries were judged by an expert panel of brand professionals who considered each project’s strategic, design and creative elements. With high standards, this year’s shortlisted entries exemplify quality, considered, strategic brand work. One such entry, done for Konica Minolta by Frank, Bright & Abel implemented a new brand for a new IT innovation solution offered by the company. Another, for Kasowitz law firm and Living Group, shows how personality can emphasise differentiation in professional services. In food and drink, Land O Lakes, Kernels Popcorn and Seedlip make the grade, among others, by unveiling exciting new approaches to brand and packaging.
“The caliber of entries was very high this year, once again proving that those shortlisted for the Transform Awards North America set the benchmark for rebranding and brand development,” says publisher of Transform magazine, Andrew Thomas.
The winners will be announced on 30 October at the Manhattan Penthouse. To book your table, click here.
The full shortlist is as follows:
Best use of a visual property
Boston Properties and Don’t Panic Partners
Brooklyn Symphony Orchestra and Superunion
Kasowitz and Living Group
Kernel’s Popcorn Limited and Jump Branding & Design
Tic Tac and 121
United Rentals and MerchantCantos
Best use of copy style/tone of voice
CUNY (City University of New York) and SiegelVision
Kasowitz and Living Group
Konica Minolta and Frank, Bright and Abel
Best brand experience
Amazon and Household Design
Intel Corporation with 2LK and Moving Brands
Riley Rose and FutureBrand
Bets use of packaging
Constellation Brands Beer Division and Interbrand
Hain Celestial and CBX
Land O’Lakes Inc. and CBX
Oui by Yoplait and Pearlfisher
Seedlip and Pearlfisher
Valvoline and CBX
Best wayfinding or signage
Ent Center for the Arts and ArtHouse Design
Golisano Children’s Hospital and ArtHouse Design
Best use of audio branding
Tenga and Sixieme Son USA
Best use of typography
Brooklyn Symphony Orchestra and Superunion
Best internal communications during a brand development project
Aptiv and Landor
Capgemini and Brand Pie
GE Power and MerchantCantos
Best creative strategy
Aptiv and Landor
Bell and FutureBrand
CUNY (City Univeristy of New York) and SiegelVision
GE Power and Merchant Cantos
Kasowitz and LivingGroup
Watermark and BrandPie
Best brand evolution
Bell and FutureBrand
Brooklyn Symphony Orchestra and Superunion
Capgemini and BrandPie
Jefferson and FutureBrand
Kernels Popcorn Limited and Jump Branding & Design
Texas Woman’s University and Commerce House
Woosh Beauty and Interbrand
Best strategic/creative development of a new brand
Konica Minolta and Frank, Bright & Abel
Riley Rose and FutureBrand
VICI Properties and Thackway McCord
Best naming strategy
Riley Rose and FutureBrand
Soluna and Catchword
VICI Properties and Thackway McCord
Voya Financial and Labbrand
Best development of a new brand within an existing brand portfolio
Konica Minolta and Frank, Bright & Abel
Best corporate rebrand following a merger or acquisition
Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand
Tapestry, Inc and Carbone Smolan Agency
Watermark and Brand Pie
Best brand development project to reflect changed mission/values/positioning
Jefferson (Philadelphia University + Thomas Jefferson University) and FutureBrand
Kasowitz and Living Group
Best rebrand of a digital property
Kasowitz and Living Group
Best visual identity from a charity/NGO/non-profit
Make-A-Wish and Rule29
Parkinson’s Foundation and Ultravirgo
St George’s Society and Landor
Best visual identity from the financial services sector
VICI Properties and Thackway McCord
Voya Financial and Labbrand
Best visual identity from the food and beverage sector
Seedlip and Pearlfisher
Best visual identity from the professional services sector
Dale Carnegie & Associates, Inc. and Carbone Smolan Agency
Kasowitz and Living Group
Sheerman + Sterling and Siegel+Gale
Best visual identity from the technology, media and telecommunications sector
DXC Technology and Siegel+Gale
GroundTruth and Siegel+Gale
Konica Minolta and Frank, Bright & Abel
Watermark and Brand Pie
Best visual identity from the transport and logistics sector
Bell and FutureBrand
Best visual identity from the travel, leisure and tourism sector
Cincinnati Ballet and LPK
Comfort and Landor
The winners of the ‘Best overall visual identity’ and the ‘Grand Prix’ will be announced on the night.
