Insights: Swords, pigs and pesticides

At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency We Launch is one of those shortlisted for the awards

What do the oldest Olympic sport, a snack made from the skin of a pig, and the world’s leading producer of pesticide and organic reference materials have in common? Nothing…or so you might think.

When we are considering organisations to work with, we don’t look for sectors within which to work. Just because organisations do the same thing or work in the same market, doesn’t mean that they are alike. To us, it isn’t about what an organisation does, but why and how they do it that matters. Whether it is British Fencing, the Snaffling Pig or Dr Ehrenstorfer, it’s all about the attitude and ambition within these organisations to use their brand as an energiser for change.

By working closely with organisations, we help to lead their brand through its evolution – constantly questioning, improving and responding to the changing landscapes, competitor challenges, and audience behaviours. We challenge thinking, and hope to be challenged in return. We don’t claim to have all the answers (in fact, we instigated debate with leading marketers around brand at future.welaunch.co.uk), but we do have opinions that we are keen to share with the aim of provoking thought. By working across a wide range of sectors, we bring insightful thinking and fresh ideas to an organisation and to their audience.

But it’s not about sectors, it’s about people. By always working with people who value what a strong brand can do, both as a catalyst for development of their organisation and their audience, we know that our external advice and expertise will be put to best use, and help to deliver great results.

Stuart Lang, founder and creative director at We Launch, says, “We strive to only work with those people that inspire us. The innovators and pioneers. The mavericks and out-of-the-box thinkers. Those that actively approach a problem differently. Who think big, yet know their own limitations. The one’s that doodle ideas all over the rulebook. The people that don’t fear the moment when their main competitor does something groundbreaking – they thrive on the challenge of how to create something even better.”

So what do the oldest Olympic sport, a snack made from the skin of a pig, and the world’s leading producer of pesticide and organic reference materials have in common? People who have a burning ambition to shape the best brand they possibly can – and people who we love working with.

Paul Bailey is strategy director of We Launch

To book your places at the Transform awards, click here.

For more from Transform magazine, follow us on Twitter @Transformsays