PressReader goes design forward with rebrand

Using its in-house Creative Lab, Vancouver-based PressReader has updated its visual identity. The platform gives customers unlimited digital access to the magazines and newspapers of over 7000 publishers from over 120 countries in 60 languages. Its model allows consumers to sign up for free, but pay varying amounts to download publications.

Additionally, businesses can buy subscriptions for their customers and publishers can have the platform customised to solely feature their content. This B2C and B2B model has made it the largest platform of its kind to date.

But PressReader had outgrown its previous logo. The previous logotype’s tracking was excessive and its kerning needed adjusting. The black and green in its logo combined to make it appear hard and its speech bubble looked unsophisticated. However, the new identity for PressReader is considered and effective.

PressReader has strengthened its brand by displaying its name as a compound noun, while its geometrically inspired logotype using Harmonia Sans is balanced and current. The use of greens and greys is eye catching without being imposing and this palette is used throughout PressReader’s collateral. Most effectively, its new logomark is now a nod to the application service it offers, transforming its previous speech bubble into a recognisable app shape and ‘P’ with a slight gradient shift at the base of the bubble.

The Creative Lab has successfully universalised the system, with PressReader more design forward in its business approach. The company is using this redesign as “A map for everyone at PressReader… [to] infuse our values into the platform and help our sales teams align themselves with our partners. We use the brand to make sure we’re growing the way we want to and building a business that we’re proud of,” says the company.

PressReader features magazines and newspapers such as Vogue, the New York Times and the Guardian.

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