Transform Awards Asia-Pacific showcases best in brand

Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehouse-like shops into a branded experience on par with the biggest of global supermarket chains. Coca-Cola, too, launched a pop-up plaza in Beijing designed to build brand engagement on a local level.

These are but two of the exemplary brand projects on this year’s shortlist for the 2018 Transform Awards Asia-Pacific. They’re representative, though, of the brand strategy work that excels across the region. Some shortlisted brands are international names, making a global brand local. Some are local brands turning to a new maturity with their brands and some, further, are regional players expanding and building stronger brands to support that growth.

The Transform Awards Asia-Pacific has recognised excellence in rebranding and brand development since 2014 and is now celebrating its fifth anniversary in Asia-Pacific. This year’s winners will be honoured at the W Hotel in Hong Kong on 20 November.

“We’re pleased to be celebrating five years in Asia-Pacific, but even more so to be able to benchmark the best in rebranding and brand development. The Transform Awards has seen excellent brand strategy work across the region in past years, and this year’s shortlist is no exception. The winners of the Transform Awards truly push the brand industry forward in terms of creativity, excellence and innovation,” says publishing editor of Transform magazine, Brittany Golob.

To reserve your table at the awards click here. For more information, contact Jessica Dunmall.

The full shortlist is as follows:

Best use of a visual property
Amber Aviation and Sedgwick Richardson
The Coca-Cola Company (City Cans Launch Communication) and Labbrand
Harney's and Living Group
Hurst and Traffic Brand Agency
Tragus ANZ and SomeOne
Zalora and Superunion

Best brand architecture solution
CLSA and Sedgwick Richardson
Ramrayja and Superunion

Best use of copy style/tone of voice
Excitel and Brands of Desire
MeWeWPP and Superunion

Best brand experience
DiDi Chuxing and MetaDesign
Din Tai Fung and BEAMY
GDC Technology and QUECO STUDIO 
Keels Supermarkets and Whippet Australia
NOC and Superunion
Country Garden and Traffic Brand Agency

Best use of packaging
Lonkey and LPK
NO UGLY and Culture&Theory
OMO and 1HQ Brand Agency
The Provider O-I Glass and Voice Brand Agency

Best wayfinding or signage
GF Securities and Labbrand
Shayher Group and Corlette Design
William Inglis & Sons and Corlette Design

Best use of audio branding
DiDi Chuxing and Meta Design China Limited
Hyundai and Why do birds

Best use of typography
Chamber Music New Zealand and Voice Brand Agency
Hiakai and Voice Brand Agency
Hurst and Traffic Brand Agency
Reside Location Group and Voice Brand Agency
Thavorn Beach Village Resort and Simplisis

Best external stakeholder relations during a brand development project
Elderton and Traffic Brand Agency
SATA Tools and Siegel+Gale Shanghai

Best internal communications during a brand development project
Elderton Homes and Traffic Brand Agency
Mercy Hospice and Cluster Creative
Westpac New Zealand and Culture&Theory

Best implementation of brand development
Cancer Council Australia and SomeOne
The Coca-Cola Company (City Cans Launch Communication) and Labbrand
DiDi Chuxing and MetaDesign
Harneys and Living Group
Hurst and Traffic Brand Agency

Best localisation of an international brand
Isuzu and Superunion
Monde Nissin (Quorn) and Labbrand
OMO and 1HQ Brand Agency

Best creative strategy
Collins and Superunion
Elderton Homes and Traffic Brand Agency
NOC and Superunion
NZC and Culture&Theory
Sun Life Financial and Prophet
Zalora and Superunion

Best brand evolution
Air Tahiti Nui and FutureBrand
Collins and Superunion
Formula E and Prophet
Hsu Fu Chi and Labbrand
NZC and Culture&Theory
Property Brokers and Voice Brand Agency

Best strategic/creative development of a new brand
Amber Aviation and Sedgwick Richardson
Equilo and Living Group
Hsu Fu Chi and Labbrand
L'escape and Prophet
MEWEWPP and Superunion

Best naming strategy
Byton and MetaDesign
Equilo and Living Group
Intra and Cluster Creative
Reside Location Group and Voice Brand Agency

Best corporate rebrand following a merger or acquisition
CLSA and Sedgwick Richardson
YongHe Hair Transplant and Siegel+Gale Shanghai

Best brand development project to reflect changed mission/values/positioning
Enrich Living Services and Traffic Brand Agency
Excitel and Brands of Desire
Furrion and Prophet
Harneys and Living Group
NZC and Culture&Theory

Best brand consolidation
CLSA and Sedgwick Richardson
DiDi Chuxing and Meta Design China Limited

Best rebrand of a digital property
Harneys and Living Group
Fairprice ON and Superunion

Best visual identity from a charity/NGO/non-profit
Cancer Council Australia and SomeOne
Mercy Hospice and Cluster Creative
Mewewpp and Superunion

Best visual identity from the education sector
E PLUS and FutureBrand

Best visual identity from the energy and utilities sector
Wison Group Holding Limited and Siegel+Gale Shanghai
YTL PowerSeraya and Brandient

Best visual identity from the financial services sector
Baoding and JWDK
CLSA and Sedgwick Richardson

Best visual identity from the food and beverage sector
Nice People and JWDK
NOC and Superunion
NO UGLY and Culture&Theory

Best visual identity from the healthcare and pharmaceuticals sector
YongHe Hair Transplant and Siegel+Gale Shanghai
Intra and Cluster Creative
Jiahui, Inc and BEAMY

Best visual identity from the professional services sector
Enrich Living Services and Traffic Brand Agency
Harneys and Living Group
Yonyou Technology and Siegel+Gale Shanghai

Best visual identity from the property, construction and facilities management sector
Boomtown and JWDK
Columbia Circle and JWDK
Joyer and Superunion
Property Broker and Voice Brand Agency
Ramrayja and Superunion

Best visual identity from the retail sector
Activ8me and Traffic Brand Agency
FPON and Superunion
Keels Supermarkets and Whippet Australia
Winc and FutureBrand

Best visual identity from the technology, media and telecommunications sector
Zhong Yun Xin Data Co., Ltd. and siegel+Gale
Equilo and Living Group
Excitel and Brands of Desire
Furrion and Prophet

Best visual identity from the transport and logistics sector
Amber Aviation and Sedgwick Richardson
Brabham Automotive and SomeOne
DiDi Chuxing and MetaDesign
Isuzu and Superunion

Best visual identity from the travel, leisure and tourism sector
Air Tahiti Nui and FutureBrand
Formula E and Prophet
L'Escape and Prophet

The winners of the ‘Best overall visual identity’ and
the ‘Grand Prix’ will be announced on the night.