Winners of Transform Awards Asia-Pacific celebrated in Hong Kong
At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s positioning and purpose.
The winners, announced at a gala dinner at the W Hotel in Kowloon, form the best in class in rebranding and brand development in the region’s brand industry.
The premiere winners this year exhibit a mature sense of brand strategy and design that has seen them succeed not just visually, but commercially as well. The ‘Best overall visual identity’ winner, the Chongqing Industrial Museum, explored its positioning through a shift in tone of voice and the introduction of a beloved mascot that helps the brand communicate visually and physically.
The ‘Grand prix’ winner Harneys put repositioning at the core of its brand update. Using a digital platform as the basis for a shift in positioning, the law firm was better able to represent itself to its key audiences. Indeed other brands, like DiDi Chuxing, ensure a holistic focus on brand by addressing everything from the visual identity to the audio brand system.
Brittany Golob, publishing editor of Transform magazine, says, “Every winner at the Transform Awards should be proud of their excellent work as they have truly set the benchmark for rebranding and brand development across the Asia-Pacific region. Congratulations!”
The Transform Awards Middle East and North Africa is open for entries until 10 January. Enter now.
The full list of winners is as follows:
CONTENT
Best use of a visual property
Gold – The Coca-Cola Company (City Cans Launch Communication) and Labbrand
Silver – Harneys and Living Group
Bronze – Hurst and Traffic Brand Agency
Bronze – Zalora and Superunion
Highly commended – Amber Aviation and Sedgwick Richardson Highly commended – Targus ANZ and SomeOne
Best brand architecture solution
Gold – Ramrajya and Superunion
Silver – CLSA and Sedgwick Richardson
Best use of copy style/tone of voice
Gold – Excitel and Brands of Desire
Silver – MeWeWPP and Superunion
Best brand experience
Gold – NOC and Superunion
Silver – Keells Supermarket and Whippet
Bronze – Country Garden Australia and Traffic Brand Agency Bronze – GDC Technology and QUECO STUDIO
Highly commended – DiDi Chuxing and MetaDesign Beijing
Highly commended – Din Tai Fung and BEAMY
Best use of packaging
Gold – O-I New Zealand and Voice Brand Agency
Silver – No Ugly and Culture&Theory
Bronze – Guangzhou Lonkey Enterprise and LPK
Highly commended – Unilever – OMO (China) and 1HQ Brand Agency
Best wayfinding or signage
Gold – Shayher Group and Corlette
Silver – William Inglis & Son and Corlette
Bronze – GF Securities and Labbrand
Best use of audio branding
Gold – Hyundai Motor Company and why do birds
Silver – DiDi Chuxing and MetaDesign Beijing with why do birds
Best use of typography
Gold – Reside and Voice Brand Agency
Gold – The Thavorn Beach Village Resort and Simplisis
Silver – Hurst and Traffic Brand Agency
Bronze – Chamber Music New Zealand and Voice Brand Agency Highly commended – Hiakai and Voice Brand Agency
PROCESS
Best external stakeholder relations during a brand development project
Gold – Elderton Homes and Traffic Brand Agency
Silver – SATA Tools and Siegel+Gale Shanghai
Best internal communications during a brand development project
Gold – Westpac New Zealand and Culture&Theory
Silver – Mercy Hospice and Cluster Creative
Highly commended – Elderton Homes and Traffic Brand Agency
Best implementation of a brand development project
Gold – DiDi Chuxing and MetaDesign
Silver – Harneys and Living Group
Bronze – Hurst and Traffic Brand Agency
Bronze – The Coca-Cola Company (City Cans Launch Communication) and Labbrand
Highly commended – Cancer Council Australia and SomeOne
Best localisation of an international brand
Gold – Unilever – OMO (China) and 1HQ Brand Agency
Silver – Monde Nissin (Quorn) and Labbrand
Bronze – Isuzu and Superunion
STRATEGY
Best creative strategy
Gold – Sun Life Financial and Prophet
Silver – NOC and Superunion
Silver – NZC and Culture&Theory
Bronze – Collins and Superunion
Highly commended – Elderton Homes and Traffic Brand Agency Highly commended – Zalora and Superunion
Best brand evolution
Gold – Collins and Superunion
Silver – NZC and Culture&Theory
Bronze – Air Tahiti Nui and FutureBrand
Bronze – Formula E and Prophet
Highly commended – Hsu Fu Chi and Labbrand
Highly commended – Property Brokers and Voice Brand Agency
Best strategic or creative development of a new brand
Gold – L'Escape and Prophet
Silver – equilo and Living Group
Silver – MeWeWPP and Superunion
Bronze – Hsu Fu Chi and Labbrand
Highly commended – Amber Aviation and Sedgwick Richardson
Best naming strategy
Gold – equilo and Living Group
Silver – Reside and Voice Brand Agency
Bronze – Byton and MetaDesign Beijing
Highly commended – Intra and Cluster Creative
TYPE
Best corporate rebrand following a merger or acquisition
Gold – CLSA and Sedgwick Richardson
Silver – YongHe Hair Transplant and Siegel+Gale Shanghai
Best brand development project to reflect changed mission, values or positioning
Gold – Harneys and Living Group
Silver – Furrion and Prophet
Bronze – Excitel and Brands of Desire Bronze – NZC and Culture&Theory
Highly commended – Enrich Living Services and Traffic Brand Agency
Best brand consolidation
Gold – DiDi Chuxing and MetaDesign Beijing
Silver – CLSA and Sedgwick Richardson
Best rebrand of a digital property
Gold – Harneys and Living Group
Silver – FairPrice On and Superunion
SECTOR
Best visual identity by a charity, NGO or non-profit
Gold – MeWeWPP and Superunion
Silver – Mercy Hospice and Cluster Creative
Bronze – Cancer Council Australia and SomeOne
Best visual identity from the education sector
Gold – E Plus and FutureBrand
Best visual identity from the energy and utilities sector
Gold – Wison Group Holding Limited and Siegel+Gale Shanghai
Silver – YTL PowerSeraya and Brandient
Best visual identity from the financial services sector
Gold – Shanghai Baoding Investment Co. Ltd and JWDK
Silver – CLSA and Sedgwick Richardson
Best visual identity from the food and beverage sector
Gold – No Ugly and Culture&Theory
Silver – NOC and Superunion
Bronze – Nicepeople and JWDK
Best visual identity from the healthcare and pharmaceuticals sector
Gold – Intra and Cluster Creative
Silver – Jiahui, Inc and BEAMY
Bronze – YongHe Hair Transplant and Siegel+Gale Shanghai
Best visual identity from the professional services sector
Gold – Harneys and Living Group
Silver – Enrich Living Services and Traffic Brand Agency
Bronze – Yonyou Technology and Siegel+Gale Shanghai
Best visual identity from the property, construction and facilities management sector
Gold – Chongqing Industrial Museum Development Co. Ltd and JWDK
Silver – Joyer and Superunion
Silver – Shanghai Vanke Co. Ltd and JWDK
Bronze – Property Brokers and Voice Brand Agency Bronze – Ramrajya and Superunion
Best visual identity from the retail sector
Gold – Activ8me and Traffic Brand Agency
Silver – Keells Supermarkets and Whippet
Bronze – FPON and Superunion
Highly commended – Winc and FutureBrand
Best visual identity from the technology, media and telecommunications sector
Gold – Furrion and Prophet
Silver – equilo and Living Group
Bronze – Excitel and Brands of Desire
Highly commended – Zhong Yun Xin Data Service Co. Ltd and Siegel+Gale Shanghai
Best visual identity from the transport and logistics sector
Gold – Isuzu and Superunion
Silver – DiDi Chuxing and MetaDesign Beijing
Bronze – Amber Aviation and Sedgwick Richardson
Highly commended – Brabham Automotive and SomeOne
Best visual identity from the travel, leisure and tourism sector
Gold – L'Escape and Prophet
Silver – Formula E and Prophet
Bronze – Air Tahiti Nui and FutureBrand
Best overall visual identity
Winner – Chongqing Industrial Museum Development Co. Ltd and JWDK
Grand prix
Winner – Harneys and Living Group
