2020 Transform Awards Europe open for entries

PROCESS

BEST EXTERNAL STAKEHOLDER RELATIONS DURING A BRAND DEVELOPMENT PROJECT

This award is for the best communications with external stakeholders throughout the process of a rebrand or during a brand development project. Companies should recognize that progress requires measured communication with all external stakeholders.

BEST INTERNAL COMMUNICATION DURING BRAND DEVELOPMENT PROJECT 

This award recognizes the importance of effective communication with the internal audience during a brand transformation. Employees should be engaged and informed about the change in a company’s positioning or brand strategy, ensuring the changes takes place evenly throughout the organization.

BEST IMPLEMENTATION OF BRAND DEVELOPMENT PROJECT 

This award is for the best execution of developments to or rebrand of an organisation. The coordinated roll-out of a change helps to ensure a new identity has maximum impact on audiences.

BEST IMPLEMENTATION OF A BRAND DEVELOPMENT PROJECT ACROSS MULTIPLE MARKETS

This award is for brand development campaigns or rebrands that have been rolled out across multiple national markets to ensure that brand identity works across different languages and cultures.

BEST LOCALIZATION OF AN INTERNATIONAL BRAND

This award benchmarks the effort of an organization at bringing a global brand to the North America region, making it relevant to the local markets. 

STRATEGY

BEST CREATIVE STRATEGY

This award is for the best creative, thought-out, aligned strategy behind repositioning a brand.

BEST BRAND EVOLUTION

This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.

BEST STRATEGIC/CREATIVE DEVELOPMENT OF A NEW BRAND

This award is for the company that has adopted a strategic or creative approach when developing its new brand in order to differentiate the brand or the company amongst its competitors or within its sector.

BEST DEVELOPMENT OF A NEW BRAND WITHIN AN EXISTING BRAND PORTFOLIO

This category rewards companies that develop a new brand within their portfolio of brands. As well as acknowledging the strategy and development of the new brand the judges will also look to see what the development adds to the existing corporate or master brand.

BEST NAMING STRATEGY 

This award honors innovation in naming. It is for the most appropriate new name for a new brand, rebrand or brand extension or where an organization can demonstrate a clear and well thought through naming strategy.

TYPE

BEST CORPORATE REBRAND FOLLOWING A MERGER OR ACQUISITION

This award is for the best rebrand of an organization following a merger with another company or the incorporation of another company into the original brand.

BEST BRAND DEVELOPMENT PROJECT TO REFLECT CHANGED MISSION/VALUES/POSITIONING

This award is for the best repositioning of an organization to reflect a new approach to its business.

BEST BRAND CONSOLIDATION

This award is for the most effective alignment of individually branded elements and sub-brands of an organization.

BEST REBRAND OF A DIGITAL PROPERTY

This award is for the best rebrand across the digital and online assets of an organization, including its websites and apps.

SECTOR

BEST VISUAL IDENTITY FROM:

This award is for the best identity developed and used by a brand, including all visual aspects of a rebrand from logo to typeface in the brand’s sector

• charity/NGO/non-profit
• education
• energy and utilities
• engineering and manufacturing
• farming and agriculture
• financial services
• FMCG (fast moving consumer goods)
• food and beverage
• healthcare and pharmaceuticals
• industrial and basic materials
• mining and extractives
• professional services
• public
• real estate, construction and facilities management
• retail
• technology, media and telecommunications
• transport and logistics
• travel, leisure and tourism